NFL organizers for the 2014 Super Bowl game in East Rutherford, NJ unveiled the logo at a news conference earlier this week with a snowflake front and center.
This is the first time the idea for putting a snowflake in the Super Bowl logo in attempts that it will be snowing during the game in another 29 months.
Unfortunately, the creative team responsible for producing the logo missed the mark completely throughout the entire design.
It’s very possible that it will be snowing in East Rutherford, NJ during the 2014 Super Bowl, but a better design solution to feature a winter scene would have been to show a football, goal post or the playing field partially covered in snow, not a snowflake.
Since the snowflake is front and center, it automatically draws the viewer’s eyes to that one spot in the logo as opposed to the most important element, the football.
The Super Bowl is about football, not snowflakes or the weather.
Besides the snowflake, two more graphical elements have been added into the design of the logo: The George Washington Bridge and Hudson River.
While the George Washington Bridge connects New Jersey and New York residents since it partially resides in both states, but it still has nothing to do with football or the Super Bowl.
Another design flaw is listing the abbreviations for New York (NY) and New Jersey (NJ) in the center of logo because it would seem the game will be NY vs. NJ, and plus the game will be played in East Rutherford, NJ not New York.
In all the previous logos that have been created specifically for the Super Bowl, not one of them has a state’s initials in the logo.
What’s even more interesting is that the creative team responsible for the design, direction and production for the logo is that the color scheme is very close to the Giant’s blue and Jet’s green team colors which have nothing to do with the Super Bowl, unless both teams will play against each other.
The overall design looks like a first year graphic design student fresh out of college completed it because it was designed in Photoshop and has issues such as:
- The gradient tool was used to color the NY and NJ letters in blue and green.
- Strokes and drop shadows were used behind the lettering.
- The 15 pops of light used to mimic the look of metal.
- The Super Bowl lettering does not stand out from Host Committee.
- Too many graphical elements that have nothing to do with the Super Bowl.
It’s probably a good thing that Los Angeles no longer has a football team because the logo could end up with a palm tree and a smiling sun in the 2015 Super Bowl logo.