Apple Computer creative genius Steve Jobs passed away on October 5, 2011 leaving a legacy behind that can only be compared to Albert Einstein as he changed the world with the revival of making the Macintosh computer cool again, and the invention of the iPod, iTunes, iPhone and iPad which is a worldwide phenomenon.
As the world continues to mourn the loss of Jobs and reflect on his creations, Apple now has to live up to the legacy and reputation that Jobs worked so hard to build.
Unfortunately, filling Jobs’ shoes won’t be easy for Apple.
Although Jobs did drop out of college after only six months, he co–founded Apple Computer in 1976 with his childhood friend Steve Wozniak in his parents’ garage and proved that you can accomplish anything if you work hard because he became a multimillionaire by 25.
He was ousted at Apple at age 30 in 1984, founded NeXT computers, and in 1986 bought the computer graphics arm of Lucasfilm, Ltd., which later became Pixar Animation Studios.
In 1996, Apple was struggling without Jobs and brought him back by buying back NeXT, and when he became CEO a year later he changed the direction of the company which today is now successful.
Jobs’ was a genius not just with his creations of the iPod, iTunes, iPhone and iPad, but his ability to design and produce great products inside and out. He believed that the design and aesthetics were just as important as the hardware and software inside.
Other competitors released their own versions of an online music store, portable mps player and cell phone, but none match the quality and care Jobs’ placed on Apple products.
Jobs made Apple products cool.
In 1999, Apple released the iMac in color: red, orange, green, blue and purple, the iPod in 2001, the iPod Mini in silver, gold, blue, pink and green in 2004, the iPhone in 2007, and the iPad in 2010.
But there was another area that Jobs did exceeding well with Apple: marketing.
Jobs knew how to market a great product to consumers in person, on stage and on television with the remarkable Mac vs. PC ads which ran from May 2006 to October 2009 and in 2010 Adweek declared “Get a Mac” to be the best advertising campaign of the first decade of the new century.
Don’t forget the famous billboards for iPod as a black silhouette figure on a colored background wearing white ear buds holding an iPod is dancing.
As many people continue to mourn the loss of Jobs’, one can only wonder if Apple will be able to live up to the reputation and legacy Jobs’ left because it’s not going to be easy filling his shoes.