Yesterday (Oct 27) the English indie rock band Arctic Monkeys premiered their official “Evil Twin” music video on the bands YouTube page. The song is an exclusive b-side which will be available on 7″ vinyl & Mp3 Digital Download on Monday, October 31st at this website. The Focus Creeps directed music video is just a continuation from the bands “Suck It and See” music video, with some of the footage even looking exactly alike. You can watch Arctic Monkeys’ official “Evil Twin” music video by clicking here, or on the video to the left.
You almost get the feeling you are watching the “Such It and See” music video, but going back and viewing both you can tell they are both the same footage, just cut differently, in different order, and with some different scenes. The “Evil Twin” music video looks to have footage that did not make it into the “Suck It and See” music video, which makes it different, but only slightly.
I can see the band, and labels logic behind releasing the music video, because it is a marketing tool to get the buzz about the “Evil Twin” song, which will be released in less than a week. Pulling together unused footage from the “Such It and See” music video is the way they went, which is smart because it lowers their cost of the music video.
Focus Creeps is the directing duo of Aaron Brown & Ben Chappell. They are the only ones to direct Arctic Monkeys music videos this year, and “Evil Twin” marks the fifth collaboration between the band and directors. Previously, Focus Creeps directed the Arctic Monkeys music videos for, “Brick by Brick,” “Don’t Sit Down ‘Cause I’ve Moved Your Chair,” “The Hellcat Spangled Shalalala,” and “Suck It and See”.
View screenshots from the Arctic Monkeys “Evil Twin” music video by clicking here, or on the slideshow picture to the left. What did you think of the music video? Leave comments below, or connect with me via Twitter: @NatalieChicago