Marchi Mobile based in Vienna, Austria recently debuted a series of three concept vehicles, including their ultra-luxurious eleMMent RV. Targeted at “lovers of the extraordinary” the Marchi Mobile product portfolio encompasses the “Viva” – a VIP business shuttle – the “Visione” – a 12 metre long mobile corporate studio – and the spectacular “eleMMent” RV.
The eleMMent motor home is comprised of two constituent parts; a stunning $425,000, 38 foot long and 13-feet 6 inch tall, 10 ton tractor – conceived by the renowned German industrial designer Luigi Colani – and a sumptuously outfitted 30 square metre custom-built coach topped by a 20 square metre, all-weather upper deck Sky Lounge that’s equipped with both under floor heating and a water misting system – not forgetting the AV system and bar – so that you can enjoy a year round view from your RV rooftop from the Tropics to the Siberian steppes. As the coach is a bespoke made to order product, Marchi Mobile have provided no price guidelines for outfitting the unit. Needless to say, if you have to ask you probably can’t afford it.
The cab rests on a DAF XF 105 chassis equipped with a max 530hp, 6-cylinder and 4-valve turbocharged diesel engine. Colani’s lightweight aerodynamic cab provides a significant boost to the unit’s fuel efficiency, returning an estimated 8.7 mpg back in 2009. A figure that was at the time almost double that of the average US tractor. The cab design is somewhat akin to that of the Most Futuria – a German built corporate promotions vehicle – another high-end tractor-trailer RV combo with a built-in rear car garage..
The eleMMent coach concept includes a master bedroom and combined bathroom (restroom is enclosed) whilst the luxurious lounge – which boasts a hardwood floor, bar and height adjustable plush lounge seating – is crowned by a full length rooftop skylight and separated from the cab by a large set of opaque glass doors. Access to the covered sky lounge is effected via a staircase at the rear of the unit. Equipment levels are dictated by the customer so if money is no object this might well be the rig you’re looking for (check out the slideshow and videos).
Will the Marchi Mobile Elemment go into production?
The answer is probably, yes. Three Marchi Mobile units – 2 in Russia and one in Europe – are already being used by MM Promotions to publicize the Winter Olympic Games to be held in Sochi, Russia in 2014. Another four Colani designed trucks can be found around the globe. Back in 2009, MR products based in North America used a Colani rig to promote their power transformer products on their Rolling Reinhausen tour of the US, so clearly MM promotions have found a corporate market niche for this product. It’s a relatively small step to go from a corporate user to a private buyer so the likelihood is that you’ll see an RV variant in the near future. Will Obama be swopping his Prevost presidential coach for an Elemment anytime soon? Probably not.
Check out the slideshow to see more pictures of the eleMMent and a selection of seriously cool RV designs from around the world. You Can Follow me on: Twitter | Flickr |
Contact: Marchi Mobile GmbH, Euro Plaza, Am Euro Platz 2, 1120 Wien, Österreich. Tel: 0043 1 71 72 8 238 Additional Information: Colani Trading AG | MM Promotion | DAF XF105 |