Along with skin cancer, Breast cancer is one of the most common diseases to affect women in the world. In the U.S. alone, 1 in 8 women develop breast cancer over the course of their life. A man’s risk of developing breast cancer is about 1 in 1,000 but there were still over 2,000 new cases this year.
Over 39,000 women in the U.S. were expected to die from breast cancer in 2011, but fortunately, death rates have been decreasing since 1990, especially in women under the age of 50. This decline is due to treatment advances, earlier detection via screenings, and most importantly, increased awareness. After all, it’s the awareness that leads to early detection and treatment.
From 1999 to 2005, breast cancer incidents have decreased about 2% per year, but the decrease was solely seen in women 50 and older. This decrease was partially due to women’s reduced use of hormone replacement therapy (HRT) which was brought on by the results of a 2002 study called the “Women’s Health Initiative.” These results suggested a connection between HRT and increased breast cancer risk. Again, if women weren’t AWARE of this possible correlation, the decrease would have never happened.
How can you help?
A little bit goes a long way…and a lot goes even further. Getting involved on your own may overwhelm you, not knowing where to start, who to contact and how much to donate, but getting involved with a community really boosts the results. The best way to get involved with a community is to help businesses in your area who are aligned with the social responsibility to help certain causes.
A good example of such a business is ULTA – one of the leaders in women’s beauty care and cosmetics. This October, ULTA dedicated its efforts to Breast Cancer Research Foundation (BCRF). They promoted programs such as Windows of Love, which created awareness and promoted fundraising, along with an Annual Charity Golf Outing. Moreover, ULTA’s donations through product sales were impeccable this year. Almost every item in the store’s partial proceeds were going toward BCRF. They also did a 1-day free hair wash/cut/style with a $10 donation going directly towards the cause along with additional donations in return of receiving free gifts and being entered in a raffle. These initiatives proved a huge success as ULTA stores nationwide were crowded with people eager to participate.
That’s a great way for businesses to get involved and promote not only the cause but their products as well. Because at the end of the day, consumers value trust in a business, and a business that is honoring a greater good is not only trustworthy but also honorable.
[This article is counted toward the 10k virtual walk for Breast Cancer]