A reversal of fortune—
T-Mobile was expected to join the other big wireless carriers in the country by offering the newest model of Apple’s smartphone, the iPhone 5. Informants within the company eluded to the fact that the iPhone, would indeed launch. But an announcement by Cole Brodman, Chief Marketing Officer at T-Mobile, said it wouldn’t be available “for now.”
The message, addressed to expectant T-Mobile customers regarding the release of the iPhone 5, apologized for not having iPhones for sale and that the company’s emphasis will be in its support of its Android line of phones from HTC and Samsung.
Brodman stated that:
“We’re very confident that these Android smartphones rival or beat any smartphone out there in terms of functionality, speed, overall experience and features – including the iPhone.”
Did the deal fall through?
Brodman’s proclamation that T-Mobile’s offering of Android smartphones, such as the HTC’s Amaze and Samsung’s Galaxy S II, is better than an iPhone is strange language considering that it could possibly alienate T-Mobile from Apple in any future business dealings.
Was there a last minute falling out between the two companies or did it have to do with problems in tweaking the iPhone 5 for use on T-Mobile’s network? Or was the insider information incorrect? No one knows the real answer to these questions except the brass at company headquarters.
He never said never
In the carefully worded announcement to T-Mobile customers, Brodman expressed regret that T-Mobile would not be carrying the iPhone. But he did not categorically say that it would never make its appearance.
The message from Brodman on the T-Mobile blogsite is as follows:
“By Cole Brodman, Chief Marketing Officer, T-Mobile USA
“We’ve heard from many customers who love their T-Mobile service, but are disappointed that we don’t carry the iPhone. To these customers, first, thank you for your business. Please know that we think the iPhone is a great device and Apple knows that we’d like to add it to our line-up. Today, there are over a million T-Mobile customers using unlocked iPhones on our network. We are interested in offering all of our customers a no-compromise iPhone experience on our network.
I”n the meantime, we continue to bring to market some of the most advanced, cutting-edge Android devices. Today, I had the chance to take the stage at the Mobilize event in San Francisco and introduce our fastest 4G smartphones ever, the Samsung Galaxy S II and the HTC Amaze. We’re very confident that these Android smartphones rival or beat any smartphone out there in terms of functionality, speed, overall experience and features – including the iPhone.
“Android has evolved quickly from geek to chic. In many ways, Android is rivaling and even outpacing the iPhone, including consumer adoption, market share and capabilities like support for faster 4G networks. Moreover, Android offers consumers the freedom of choice. You can choose from a variety of colors, screen sizes, slide-out keyboards, price points and customization options, as well as enjoy the numerous benefits of open source innovation, cloud services and amazing apps.
“This is why, for now, our focus continues to be giving customers the best that Android has to offer, coupled with 4G speeds that let you browse the Web faster than on average home internet...”
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