The CEO of Stiletto Clothing, Loralee has selected model Jacqueline Depaul as her signature model for the upcoming Stiletto line.
‘My customers are sophisticated women, ages 35-60, who want chic, feminine, and wearable clothing. Jacqueline has the statuesque lines of a runway model combined with the elegance of a confident, experienced woman. Jacqueline represents my customer perfectly and is a precise match to my brand,’ says Loralee.
Jacqueline is delighted to be the named the Stiletto signature model. ‘Stiletto is unique, high quality, and flatters all body types. The line is remarkably comfortable it’s hard to believe you can look so tailored but feel like you are wearing your pajamas. Stiletto is perfect for the modern woman on the go.’
Depaul a 5-foot-11-inch beauty just landed a contract with Wilhelmina, the world-renowned modeling agency, after winning the 2011 Wilhelmina 40+ model search contest. The contest was co-sponsored by Miraclesuit, Estee Lauder, and Macy’s, brands all are keenly aware that there is a powerful need in the marketplace for women over the age of 35.
Loralee caters exclusively to this age demographic, and is consistent about using models like Depaul for her marketing. ‘We should use models my customers can relate to?’ If women over 35 are spending top dollar to look great, designers like Loralee who cater directly to them are likely to benefit considerably.
Designers need to accommodate the over 35 woman using age appropriate models, but they should also keep the aging female body in mind when tailoring their designs. ‘Women today are taking great care of themselves and they are more fashionable than ever, even into their 60s,’ says Depaul. We have cellulite, belly fat, bigger hips and thighs, but that doesn’t mean we want to dress with a bag over our head. We want designers to give us modern, beautiful clothing choices that work for our body type.’
Loralee designs are feminine, figure-flattering clothing that customers can feel comfortable wearing while playing with their kids, shopping, attending a luncheon, or for a casual night out. All of the pieces are mix-and-match, enabling you to dress down with flats or up with heels and jewelry. Depaul agrees and states that she receives many unsolicited compliments when she wears the Stiletto line. “I am proud to represent such a beautiful brand.”
The Stiletto Spring 2012 catalog will feature Jacqueline Depaul exclusively as the signature model. The line can be viewed on the Stiletto website and local fashion shows. Stiletto is available in boutiques around the country.