The month of October is Breast Cancer Awareness Month and most of the car manufacturers hope to drive one point home and that is to help eradicate breast cancer as a life threatening disease for women everywhere. Check out what many of the top automakers have done this month to raise awareness and aid in research and community outreach.
The car manufacturer shows its warm and fuzzier side with the Warriors in Pink campaign. Launched in 2006 as a 365-day commitment to the cause, the campaign contributes to Ford’s national sponsorship of Race for the Cure. Apparel and accessories are available to women, men and kids, with 100 percent of net proceeds going to the cause. The automaker will donate $1 for every person who “Likes” the Ford Warriors in Pink Facebook Page to Susan G. Komen for the Cure.
Ford is proud to be celebrating its 17th year as a National Series Sponsor of Susan G. Komen Race for the Cure. Since 1995, Ford has dedicated more than $110 million to Susan G. Komen for the Cure. More than 75,000 Ford employees have run or walked in races across the country to support the cause, and thousands of Ford Dealers across the nation have gotten involved by participating in their local Komen Race for the Cure events.
The FIAT brand teamed up with The Breast Cancer Research Foundation (BCRF) to produce 250 “Pink Ribbon” limited-edition Fiat 500 model cars and for every one sold, $1,000 will be donated to the organization. The limited edition vehicle sports a pink line on both sides, a pink ribbon that slightly overlaps the car’s symbol and a specialized interior design. The Italian automaker has also committed itself to a $50,000 minimum donation for the cause.
Interestingly enough, GM is using its world headquarters and Chevrolet’s centennial to promote its efforts with the American Cancer Society. The Detroit automaker has recognized National Breast Cancer Awareness Month from the top of its Renaissance Center by featuring a pink ribbon and turning pink the LED sign at the top of the building.
As part of Chevy’s partnership with the American Cancer Society, the brand has encouraged its dealers, employees, customers and fans to help save lives by participating in one of the hundreds of Making Strides Against Breast Cancer walks being held across the United States. The walks are family friendly events that honor breast cancer survivors, raises awareness about the disease, and help save lives by raising money. Since 1993, nearly 7 million people have participated in a Making Strides Against Breast Cancer walk, raising more than $400 million.
During National Breast Cancer Awareness Month, Chevrolet Certified Service is offering customers the opportunity to waive their eligibility for select oil change and brake pad service rebates of $5, $10 and $25. Chevrolet will contribute the money from the waived rebates to the American Cancer Society.
Join the fight!
Individual dealerships from Hyundai, to Honda, to Toyota, to Mercedes-Benz, dealerships across the country have also participated in major awareness raising efforts to bring attention to this dreaded disease. Check out your local car dealership to see how you can contribute to their efforts in the fight against breast cancer.