A very interesting study was recently completed, and the results that link the way college students take on studying are fascinating. CourseSmart headed a study that showed that dependency of technology, and less on traditional text books, might just lead a campaign for major reform on how universities deal with teaching in the near future. Please read the well documented results below.
CourseSmart®, the world’s largest provider of eTextbooks and digital course materials, released the results of a proprietary research study exploring the effects of technology dependency on learning preferences for today’s high school and college students. The CourseSmart-commissioned study, which was conducted by AMP Insights, the strategic planning and consumer insights group at AMP Agency, compared 503 current high school and 515 current college-aged students to understand their device and platform adoption rates as well as attitudes, stressors and preferences, offering a telling window into the current and future learning habits of students.
Among the findings, the study supports the idea that today’s tech savvy students want stimulating experiences and seek thought-provoking and interactive learning environments. Technology plays an integral role in providing students with an interactive classroom experience with 76 percent of high school students and 79 percent of college students claiming they would find it appealing if a college offered a classroom experience where they can ask professors questions in class through Twitter or another social networking site.
Personal preferences are not the only factors that play into how students view the growing role of technology inside the college classroom – the perceived popularity of and the costs associated with digital course materials are also important. The study finds that students are worried about the financial stresses of their college education at a younger age, with 13 percent of high school students claiming they began looking into financing their college education in junior high as opposed to 6 percent of college students who claim to have done the same. Financial fears could also deter conventional study habits, paving the way for increased usage of digital course materials: 63 percent of college students think eTextbooks are less expensive than traditional textbooks.
“As financial concerns affect students at earlier ages, the value and importance they place on a college education is at a new premium, especially when it comes to course materials and other associated items which they can control,” said CourseSmart Chief Marketing Officer Jill Ambrose. “Many students view eTextbooks as a money-saver, and are increasingly willing and more likely to invest in a tablet or other device that allows them to maximize their budget for the duration of their college experience.”
Unsurprisingly, the study also found that the majority (52 percent) of college students use an Android™-based smartphone or iPhone® device for which CourseSmart has free downloadable applications. In comparison, 31 percent of high school students use an Android-based smartphone or iPhone. Ownership of tablet computers among high school and college students is still relatively low compared to smartphone ownership; however, the percentage of students that own a tablet is still impressive: 20 percent of high school students have a tablet computer compared with 24 percent of college students who own them. While the majority of college students (68 percent) continue to only use hard copy textbooks, 65 percent of college students are open to the idea of using eTextbooks. High school students shared the same sentiment, with 64 percent being open to using eTextbooks.
“The gap between study preferences and habits between high school and college students is closing,” Ambrose continued. “High school students are increasingly open to and expecting the same types of interactive learning materials that college students have already been exposed to, and both groups are constantly looking ahead and embracing the future that is eTextbooks and digital course materials.”
CourseSmart will issue a formal white paper that captures full study findings this fall. To learn more about CourseSmart, including the latest company news and innovations, please visit: www.courses mart.com.
As the world’s largest provider of digital course materials, CourseSmart® connects education publishers to consumers by providing an efficient distribution platform for their best-selling content in digital form. Founded in 2007, the San Mateo, Calif.-based company provides services to four business segments: Online direct retail for students; Indirect distribution of course materials to students through bookstores; Online faculty textbook evaluation services; and Institutional solutions for faculty and students that are integrated within campus technology ecosystems. CourseSmart improves the educational process and experience by offering all users anywhere, any-time access to the course content they need, including those with vision- and print-related disabilities. With more than 90% of the same core titles offered by major print publishers, the company’s eTextbooks can be purchased for up to 60% less than the cost of new print textbooks. For more information about CourseSmart, visit the company’s Web site at www.cours esmart.com.
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