DKNY announced the launch of their latest fragrance today, PUREdkny Verbena, which will directly benefit CARE; a leading humanitarian organization which helps to lift women out of global poverty. In conjunction with the fragrance launch, Donna Karan’s DKNY will be making a donation to support CARE’s continent-wide Access Africa program which provides resources to help women escape poverty. PUREdkny Verbena joins PUREdkny Vanilla which launched in 2010 and benefits women in an Ugandan village. PUREdkny Verbena can now be found on store shelves at Macys Valley Fair in San Jose.
Angela Lindvall, PUREdkny global spokesperson: “I traveled to Uganda to see firsthand the progress we have made. I met women like Nuella. As a member of the VSLA program, she was able to borrow the funds necessary to get healthcare for her children, protecting them against malaria. Another woman, Immaculate, can now send her children to school. We are helping to change lives through this revolutionary fragrance.”
In 2010, PUREdkny and CARE launched their partnership through the launch of PUREdkny Vanilla which has been helping to educate Ugandan vanilla farmers through the Village Savngs & Loan Association or VSLA which is CARE’s saving-led microfinance program. CARE has found that when people from the world’s poorest communities are given access to financial resources such as secure savings, credit, insurance and more, they are able to life themselves out of poverty. PUREdkny has helped secure long-term vanilla production in Uganda which in turn, has helped raise women in the area out of poverty.
Veronique Gabai-Pinsky, President Aramis and Designer Fragrances: “PUREdkny is creating a movement, not just a donation. By aligning with CARE we are trying to make a difference in this world with this scent. We join CARE in its goal of reaching more women, children and men and educating them so they can break away from poverty.”
PUREdkny Verbena has a heart of Verbena-Basil which is an herb that offers a sparkling citrus, lemon-like scent mixed with florals; making PUREdkny Verbena a fresh fragrance perfect for warm and moderate weather.
PUREdkny Verbena can be found at Macy’s Valley Fair in San Jose. The 1.7 oz bottle is $65 and the 3.4oz bottle is $85.
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