Nestle Purina has released a television commercial for dogs. The commercial for their Beneful dog food has special sounds that are attractive to dogs and is currently airing in Germany and Austria.
The Beneful commercial uses three different sounds that are attractive to dogs. The first sound is a squeak that is similar to the squeak most dog toys make. The second sound is almost imperceptible to humans. It is like a dog whistle that dogs can hear and humans usually cannot. The third sound is a softer high frequency tone that can be heard by both humans and their dogs.
The ad campaign follows a successful ‘stop-sniffing’ campaign that won awards in Germany last year. Special posters were put on advertising boards that attracted dogs with the smell of Beneful dog food.
Nestle Purina believes the commercials will create an “experience” that dogs and their owners can enjoy together. The squeaky sound is expected to attract dogs who are especially playful. But even dogs who aren’t used to playing with squeaky toys should enjoy the other sounds.
You can view the actual commercial here. The video on the left shows a dog’s reaction while viewing the Beneful commercial.