Kudos to Ellen Degeneres and Tide laundry detergent. You’ve got to love both of them. One might suspect Tide has an interest in the sudsy world of soaps, but who knew Ellen Degeneres did as well?
Degeneres has taken notice of the fact that soap operas are going off the air and she thought that was honestly too bad because everybody loves them and has for years. She thought, if she got a sponsor, she could launch her own soap. ‘Tide‘ laundry detergent jumped in as a sponsor and Ellen created her own soap opera titled “As the Tide Turns‘.
The narration at the onset of the first episode explained that ‘life is like the ocean with complicated currents, highs and lows and ever changing cyles….this is what happens ‘As the Tide Turns.’ Complete with organ music to symbolize shock and horror–it was simply hilarious. Degeneres also worked in classic soap opera plots such as discovering a cheating lover with lipstick on his collar, a slap across the face, another woman hanging out in her house (eating a sandwich on wheat bread or something) and, a missing twin. You think we’ll see some amnesia going on in the next episode of ‘As the Tide Turns?” it was nothing short of delicious!
Kudos to Ellen, Tide and Wanda Sykes who appeared in the soap for giving so many soap fans a much needed laugh today. Watch the spectacular video and share your thoughts in the comments section below.
I always thought if executives of economically struggling soap operas would capitalize by teaming up their talent with potential sponsors it would be magical. Think about it for a moment. If you witnessed characters on a soap acting in commercials aired during their shows, it could be very lucrative. Would you ever even consider fast forwarding through a commercial break that featured the likes of All My Children’s Susan Lucci as Erica Kane sobbing into a hefty supply of two-ply tissues because Jack left her? Oh it would create some fabulous ‘Soaper Bowl‘ commercials. I can only hope ‘Prospect Park‘ is reading this. Take a cue from Ellen, it’s worth a thought.
Memo to Ellen: you will never know what a gift you gave millions of soap opera fans today. Today was our first day without All My Children after 41 years and it was rough. You picked the perfect time for your sudsy launch and somehow managed to give so many soap fans a well deserved laugh. I will keep in touch, but for now, I need to rush off to replenish my supply of Tide. It works wonders on removing blood stains from clothing. Yeah, I think I accidentally murdered someone today. Oh, and don’t even think about calling the SOPD (Soap Opera Police Department) because it typically takes them about 25 years to catch their perp.
I will definitely be tuning in tomorrow for episode 2 of As the Tide Turns. Thank you Ellen and Tide. I am definitely in for this ride.