Royal & Langnickel Brush Adds QR Codes to Beauty Brushes
Royal & Langnickel Brush Manufacturing, Inc., a global leader in the manufacturing of handcrafted beauty brushes, has added QR codes to its S.I.L.K Pro line beauty products, one of the first companies to do so in the beauty industry.
LA Retailers carrying Royal & Langnickel products:
Naimie’s Beauty Center
12640 Riverside Drive, CA 91607
Nigel Beauty Emporium
11252 Magnolia Boulevard, CA 91601
A QR code, short for quick response, is a unique bar code that lets customers and potential customers, instantly learn about products and services by scanning the code with a smartphone. The codes will appear on product packaging and take the viewer to a short video clip on how to use the particular brush. The videos, featuring two-time Emmy Award winning makeup artist, Kevin James Bennett, are currently available on 25 S.I.L.KTM line brushes with plans to expand to all Royal & Langnickel beauty products.
“We have twelve product lines that include hundreds of individual brushes,” said Bill Dovellos, Vice President of Marketing for Royal & Langnickel. “Each brush has a particular function, so our main goal in using these codes was to educate our diverse customer base with a visual demonstration by a respected professional. It’s like having a personal, pro makeup tutor.”
This strategic move, following the revamp of the company’s website, embraces its consumers’ desire to utilize technology in making conscious shopping decisions. According to a Nielson study, smartphones are predicted to outnumber standard mobile phones within the next couple of months, so it was critical that the company understand and use these devices to educate and communicate with its customers.
About Royal & Langnickel
Royal & Langnickel is a pioneer and market leader in manufacturing professional grade brushes and accessories in the beauty and art and crafts industries. Today, Royal & Langnickel carries more than twelve lines of beauty brushes and accessories to meet the needs of its diverse customer base.
Check out Royal Langnickel makeup tutorials on YouTube
Check out the Royal & Langnickel’s Facebook
Follow them on Twitter: @RoyalLangnickel
What are your favorite Royal & Langnickel product? Leave a comment below and let us know.
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