Facebook unveiled some changes in the News Feed layout this past week and people were in an uproar. Roughly 48 hours later Mark Zuckerburg (founder of Facebook) introduced even more changes coming to the Personal Profile layout. Emotions are very mixed on these changes and have people very upset and confused.
The last change to the News Feed was in 2009 when Facebook launched a “real-time” Feed of Status Updates and also allowed a 2 tabbed feature where Users could switch between Top Stories (Updates Facebook thought were important) and Most Recent (your Friends’ recent actions on Facebook). Over 50% of Users clicked these tabs. (TechCrunch)
The new and improved Feed does away with these tabbed features and has merged them into one Feed. Engineering Manager at Facebook, Mark Tonkelowitz, explained on his blog that, “now, News Feed will act more like your own personal newspaper… top photos and statuses” will be featured at the top of the Feed. Facebook will also mark the “Top Stories” with a blue triangle in the upper corner of the Update.
The News Feed also takes into account how often you log on to Facebook and judges which Updates and stories to post based on how frequently you visit Facebook. If you do not log in regularly a summary of Top Stories will appear first. If you log in frequently throughout the day you will receive more Recent News posts. Posts will also appear based on your interactions with certain Friends, Business Pages, Groups, etc.
Another massive change in the News Feed layout is the introduction of the Ticker. The Ticker is a live scroll featuring real-time updates from Friends and Pages. Located in the top right corner of the Facebook Home Page the Ticker is a feed that provides activity updates as they are happening, a more up-to-date Feed than the News Feed itself.
This allows Users to see what their Friends are reading, watching, joining, etc. and without leaving the Home Page the User can share this information from the Ticker onto their Wall.
While the layout looks a bit different and the organization may see a bit strange, Facebook as fine-tuned User experience and is now giving Users information they have indicated they want to see based on their interactions with the site.
It may take a minute to adjust to the changes, but overall Facebook is becoming a more personalized site for each User.
So while you adjust to these new changes and get used to the new layout – brace yourselves for even more changes to come…(Next up – Timeline….)