Lilli Gordon, founder and CEO of First Aid Beauty came to ABC Kitchen in New York City to discuss the First Aid Beauty skin care collection that is now available at Sephora.
The line has products that address a number of skin concerns from daily care to more specific issues such as eczema and acne, and can be used safely by even the most sensitive skin types.
The products have formulations that are free of harsh chemicals, such as parabens, phthalates, alcohol, fragrances and artificial dyes and are infused with the brand’s FAB Antioxidant Booster, a botanical “cocktail” to combat free radicals.
Some of the products in the line include Smooth Shave Cream (6.8 fl oz, $16.50/2.0 fl oz $7.50), a gentle, non-irritating shave cream; 5 in 1 Face Cream SPF 30 (1.7 fl oz $38), a daily treatment that prevents and reduces fine lines and wrinkles, corrects uneven skin tone and moisturizes skin while providing UV protection; and 5 in 1 Restore Cream Age Delay (1.7 fl oz, $36), an anti-aging moisturizing cream for dry, combination and normal skin that helps prevent and reduce wrinkles.
The FAB Collection is available at Sephora.com, Sephora stores and FirstAidBeauty.com.