Google+ traffic drops sixty percent since launch—
Quick, look over your co-worker’s shoulder right now and see if he or she is on Facebook or Google+. Odds are, if they aren’t “officially” working, they’re probably on Facebook. As it turns out, the hopeful challenger to the heavyweight social networking site is fading.
Chitika Insights, an ad service online survey company, reported that the huge surge in Google+ traffic was only temporary.
The research was done on Google+ and as the report stated, they:
“…”took a look at Google+ before and after it went public to see if the social network was living up to the hype.”
If the numbers from Chitika Insights are correct, the answer to this question is “no.”
The numbers game
Google+ was only made available, in its first few weeks of life, as a “by invitation only” website; not every commoner could access the site.
But since the initial boost of new traffic during the site’s public opening in mid-September, interest has dwindled as did Google+’s numbers—to the tune of a 60 percent drop in traffic from its highest statistics during the public launch.
According to the Chitika report, people weren’t staying because:
“It would appear that although high levels of publicity were able to draw new traffic to Google+, few of them saw reason to stay.”
They described two reasons that attributed to the downturn for Google+ by stating:
“We believe there are two driving reasons for this lack of interest:
“ * The supply of users for social media sites is limited. To survive you must stand out and provide a service that others do not.
“ * Features unique to your site must be just that – unique and difficult to duplicate – if they are not, the competitive advantage quickly disappears.
Potential that needs inspiration
In the case of Google+, it has lots of potential. Now, all it needs is to find its own identity by offering a different angle or features that make it worthwhile to visit it again.
Tall orders, this is true. But the Goliath named Facebook isn’t going away anytime soon and can only be seriously challenged with the slingshots called uniqueness and ingenuity from worthy competitors.
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