San Francisco’s company Greystripe, the largest brand-focused mobile ad network and part of the ValueClick family (Nasdaq: VCLK), is introducing the next generation of mobile advertising with its new Ad Boosters. These new ad units were developed with the goal of making advertising more relevant, contextual and valuable to consumers.
Greystripe has developed two types of Ad Boosters: industry-focused units and social units. With its industry-focused ad boosters, Greystripe is the first company to introduce mobile ad formats focused on a specific, targeted vertical. Verticals include: retail, consumer packaged goods, automotive, travel, technology, health and restaurants. These customizable boosters allow advertisers to direct users to specific actions related to the advertiser’s need. The retail booster, for example, includes a Find Store button, a Coupon button and a Buy Now button. Social Boosters allow marketers to enhance the impact of mobile advertising with engaging social connections including Facebook, Twitter, Google+ and YouTube.Ad Boosters are fully customized and can include buttons for the following click-to-actions, as well as many more: Facebook,Twitter, YouTube’ Google+, Mobile Website, Daily Deals, Mobile Purchases,Video Coupon, Store Locator, Recommend, Download, and Calls are part of the program.
“Today’s consumer engages through mobile and social channels. Our Ad Boosters deliver a tailored brand experience for consumers on their mobile devices, bringing them closer to the products and services they love,” said Dane Holewinski, director of marketing for Greystripe. “For advertisers, Ad Boosters drive greater brand lift and higher post-click value by providing users with choices in how they engage with a brand.”
“Mobile and social are demanding an ever increasing share of people’s mindshare. Marketers have found both of these effective ways to communicate with their target customers. By providing both industry-focused and social ad boosters, Greystripe has clearly created a win-win for both users and advertisers,” said Vikrant Gandhi, senior industry analyst at Frost & Sullivan.
In addition to the Booster Buttons, Greystripe’s Ad Boosters provide an additional branded image to make full use of the smartphone screen. The 300×100 image, typically a logo, at the top of the screen allows the advertiser to reinforce the brand, and allow the 300×250 core ad unit to focus on key campaign messaging.To learn more, visit: www.greystripe.com/boosters
Greystripe, a division of ValueClick, Inc. (Nasdaq: VCLK), is the largest brand-focused mobile advertising network in the US by reach. Greystripe delivers the highest engagement and most sophisticated targeting for brand marketers, the maximum revenue for publishers and app developers, and the best ad experience for users. Greystripe’s proprietary advertising platform serves billions of rich media impressions to over 30 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms.
For more information, please visit: http://www.greystripe.com