Hallmark has unveiled a new line of greeting cards targeted at individuals who lost their jobs. The cards are specifically tailored for those who recently lost employment due to the recent economic struggles. The new addition of cards leans toward offering encouragement and comfort while promoting a positive attitude, but not all people believe it will ease the pain of job-loss.
The Huffington Post reported (Sept. 28) the mixed reviews from the introduction of these cards as some believe Hallmark is capitalizing on the unfortunate economic crisis, while others feel the gesture is thoughtful by showing that someone cares.
Browse through the new job loss cards here
The devastation after losing a job is described by some people as ‘losing a part of the self’ therefore may have a negative effect not only on the person, but also on couples and families involved.
The national unemployment rate is currently at 9.1 percent leaving many people feeling a mixed array of emotions. Amongst myriad of distinctive feelings, many feel angry, hopeless, depressed and possibly may experience the grieving process similar to losing a loved one through death.
Carolyn S. Wilken,PhD, M.P.H., Florida Cooperative Extension Service, IFAS, University of Florida, gives insight on what people may feel when they lose their jobs:
- Numbness, at first
- Feeling of losing control
- Distrust of employers, business
- Blaming self for being unemployed
- Loss of confidence
- Feeling like a failure
- Feeling jealous of those who did not lose a job
- Bad moods
Hallmark Produces Layoff Greeting Cards – NPR
The Hallmark greeting cards purposely identify the job loss situation for the intention of giving moral support to the receiver. The cards with a ‘twist’ of humor combined with encouragement appear to be the top seller.
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