Wondering how to enter the 2012 Doritos Crash the Super Bowl commercial contest? Enter your prize-winning video between October 3 and November 21, 2011 and you might win $1 million and a trip to Super Bowl XLVI.
Upload a :30 commercial that share your love for Doritos tortilla chips to www.crashthesuperbowl.com between 12 noon CT on October 3 and 11:59:59 om CT on November 21, 2011. You may enter up to ten submissions.
The video file size should be kept at or under 100MB and files must be provided in one of the following file formats: .MPEG; .MOV; .AVI; .WMV.
This contest is open to legal US residents who are 18 years of age or older.
If you are one of the five finalists in the Crash the Super Bowl contest, you will find out in January 4, 2012.
Read all of the Doritos Crash the Superbowl contest rules here.
Five finalists will win $25,000 each and a trip to Indianapolis to attend Super Bowl XLVI in a private luxury suite at the game.
The ads will be posted online where the public can vote for their favorite ad and determine who will be the $1,000,000 grand prize winner like last year’s commercial, ‘Pug Attack’.
Based on the USATODAY Ad Meter bonus prizes will be awarded to the top finalists based on how their ad ranks:
- $1 million will be awarded for an ad that scores the No. 1 spot on the USA TODAY Ad Meter
- $600,000 will be awarded for an ad that scores the No. 2 two spot on the USA TODAY Ad Meter
- $400,000 will be awarded for an ad that scores the No. 3 spot on the USA TODAY Ad Meter
The $1 million winner can win an extra $1,000,000: There will be public voting for both the winning Doritors Crash the Superbowl consumer video and an ad made by Andy Samberg, Akiva Schaffer and Jorma Taccone from The Lonely Island. If the commercial made by the consumer gets more USA TODAY Ad Meter votes, the winner will get a bonus $1 million. If the crew at Lonely Island get the most votes, that extra $1 mil will go to a charity of their choice.
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