Small Triad businesses compared to large national chains often face stiff competition, trying to survive the ongoing price wars to keep their loyal customers. But High Point University is using a healthy method to educate its students about the best of local business that may end up sprouting new economic growth as well.
HPU’s program, ‘The Green Team’ is focused on introducing students to local, organic food companies from the Triad with today’s first event to promote local commerce and sustainability.
“We’ve had the idea since early August and have been actively pursuing these vendors in the past 30 days. I see this as an excellent opportunity to show our students the importance of buying locally as well as how to identify and seek out natural foods. Putting a face along with a product sitting on a shelf is invaluable with today’s consumers walking into a grocery store filled with thousands of options,” says Troy Thompson, head of the HPU Green Team.
Companies participating in this week’s event include Big Boss Bakery, Miss Jenny’s Pickles, Three Sisters Artisan Bakery and Silly Goose Cupcake Studio – all local, natural food producers that represent the idea of “Local, Fresh and Extraordinary.”
“We will also be featuring a large selection of organic and local foods in our largest dining facility on campus – The Café, located in the Slane Student Center. Our hope is that this, along with all the other unique opportunities we offer our students will inspire them to experience life in its fullest,” says Thompson.
The Green Team will be growing in other ways as well. According to Thompson, various businesses in the community are providing products and services that are considered ‘green.’
“In upcoming events, playing on the same theme, we plan on showcasing different industries and local providers. At this time, outdoor activities and alternative energy are both in the planning stages, but they too will serve as an opportunity to showcase local businesses that offer tremendous value and experiences to our students,” says Thompson.
Something to consider when finding effective ways to stimulate the local economy by educating Triad residents about great, green and local businesses?
Triad Business Development
- BB&T ranks highest in customer service, according to study
- Winston-Salem business launches brand forensics technology
- Krispy Kreme’s latest expansion plans in UK
- HPU Professor narrows timeline between research and treatment of shoulder pain
- Did you help grow your company’s brand today PT3 of 3
Business Strategies: Trends, surveys and what works when growing business success