ST. PETERSBURG — Home Shopping Network (HSN) says it’s ready to “cut loose” in anticipation of “Footloose,” an adaptation of the iconic 1980s film, directed by Craig Brewer and starring Kenny Wormald, Julianne Hough, Andie MacDowell and Dennis Quaid. The film opens Oct. 14.
The Florida-based multichannel retailer announced that a 24-hour “Footloose”-related event will take place Wednesday, Oct. 12, across all HSN’s platforms, including TV, HSN.com and HSN mobile. Details can be found online.
In addition to HSN, Paramount has also partnered with Herbal Essences, Greyhound, Bootbarn, Salon Perfect, Walgreens and Foot Petals for marketing support that is themed to the film’s release.
“Footloose provides HSN an opportunity to integrate products across all our platforms in a new and exciting way,” said Bill Brand, EVP of Programming, Marketing and Business Development. “HSN’s entertainment integration strategy continues to build momentum and we are proud to collaborate with Paramount Pictures to bring this new interpretation of the classic film to our customers with a fun and entertaining shopping experience.”
Inspired by the movie, HSN will include “the fall’s hottest collections of high-end contemporary footwear, fashions, accessories and beauty including the HSN debut of Zodiac USA and Keds.” The event will also feature exclusive denim from Levi’s Curve ID and footwear from DKNYC, Libby Edelman, La Victorie.
Designers Matt Bernson Special Project, Vince Camuto, Steven by Steve Madden and Twiggy-London will also have exclusive styles including their own version of the film’s iconic red cowboy boots.
“I’m very excited to be a part of the ‘Footloose’ special on HSN,” said Twiggy. “My design team and I have put together some great boots and shows and I love them all.”
HSN will also offer “Footloose”-branded merchandise, including apparel seen in the film, exclusive posters, and the film soundtrack featuring artists Blake Shelton, Big & Rich, Cee Lo Green, David Banner, Whitney Duncan, Lissie and Zac Brown of Zac Brown Band.
“The broad scope of this HSN ‘Footloose’ movie partnership combining pre-promotion on air and online with the day-long broadcast event, custom publishing, and a print campaign definitely will build the excitement for the film with the vast HSN audience,” said LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures. “We are thrilled to be working with the HSN team on such a valuable and integrated program.”