On Oct. 27, Lionsgate released a posters for “The Hunger Games,” the dystopian film directed by Gary Ross and based on the first novel in Suzanne Collins’ trilogy.
The eight posters for the film offer close-up profiles of the following characters from “The Hunger Games”: Katniss (Jennifer Lawrence), Peeta (Josh Hutcherson), Gale (Liam Hemsworth), Haymitch (Woody Harrelson), Effie (Elizabeth Banks), Cinna (Lenny Kravitz), Rue (Amandla Stenberg) and Cato (Alexander Ludwig).
Although they are depicted in color, the posters use backlighting to create sharp profiles, black clothing, and color contrasts that match the somber expressions of the characters. The posters thus suggest the story’s dark tone. Perhaps significantly, Katniss faces right, while all the other characters face left.
The posters also give fans a chance to compare their vision of the characters with how the actors are presented, but without giving away much of the story or expressing their individuality. Indeed, all the characters depicted here – collectively – represented individuals whose lives are controlled by the Games.
In a savvy marketing move, Lionsgate released these eight character posters to different sites around the internet, distributing each poster to – dare I say it – another online District. The strategy seems cleverly calculated attract more people, oustide the books’ fans, to the movie.
Fans of “The Hunger Games” can see the posters, or find them at the following sites, which provide basic character information for those unfamiliar with the books.
- Katniss – Yahoo!
- Peeta – MTV
- Gale – Moviefone
- Rue – Teen.com
- Cato – MSN
- Haymitch – IGN
- Effie – EW
- Cinna – Fandango
And for those who have yet to read Collins’ work, “The Hunger Games” official synopsis:
Every year in the ruins of what was once North America, the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. Part twisted entertainment, part government intimidation tactic, the Hunger Games are a nationally televised event in which “Tributes” must fight with one another until one survivor remains.
Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she’s ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.
“The Hunger Games” will be released to movie theaters March 23, 2012.
Pittsburgh movie-goers will find the film widely distributed in its own District. Expect “The Hunger Games” to play at AMC Loews Waterfront 22, SouthSide Works Cinema and Waterworks Cinema 10. Look for locations and movie tickets available for advance online purchase at Fandango.
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