Hyundais are becoming increasingly popular in Los Angeles not only for their favorable features vs. price ratio but also for their excellent fuel economy in a city with fuel prices above the national average. On October 3, Hyundai Motor America announced that it had sold 52,051 vehicles in September: a 12% total sales increase compared with the same period a year ago, and a 16% retail sales increase over last September. Furthermore, 37% of vehicles sold in September achieve 40 MPG. Hyundai achieved a record corporate average fuel economy level of 36.5 MPG in September, and 35.9 MPG for the year-to-date, while selling an industry-leading 19,373 vehicles (Elantra sedan, Sonata Hybrid, 2012 Accent and Veloster) with 40 MPG window label highway fuel economy ratings. Compared to 2010, year to date total Hyundai sales are up 20% and up 31% at retail. Sales to fleet accounts represent 11% of the total sales year-to-date and just 10% for the month of September. Santa Fe and Tucson, the heart of Hyundai’s crossover line-up, registered sales increases of 67% and 36%, respectively. Equus, the highest-ranking premium luxury car in the 2011 J.D. Power and Associates APEAL study, delivered another strong month and has already exceeded its first full-year sales target.
Beginning this month, Hyundai Motor America will share both its average Corporate Average Fuel Economy (CAFE) results. CAFE fuel economy is based on data from fuel economy tests and does not include adjustments taken to reflect real-world driving conditions. These are used to set federal standards. Monroney fuel economy is what is shown on the vehicle window sticker. It is calculated by taking data from fuel economy tests and applying adjustments which results in ratings that more accurately reflect what drivers will get in real-world driving. Hyundai is providing both sets of data to ensure that journalists, policy-makers, and consumers understand the significant differences between CAFE standard fuel economy values and real-world fuel economy values. “CAFE values, since they are unadjusted for real-world driving conditions, are more than 30% higher than the real-world adjusted fuel economy values shown on new car window stickers,” noted John Krafcik, Hyundai Motor America’s president and CEO. “It’s important to continue to make this point so the dialogue around fuel economy standards, which are based on CAFE values and not real-world values, can be put into the appropriate context.”
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