“I’ve been very blessed and everything has just been so great. I’m ready to take the next step.” Prince Royce began when I sat down to get acquainted with this smooth talking and charming singer/songwriter. The already hugely successful Latin Bachata/Pop artist is currently in the process of writing and recording his US crossover debut album. In advance he is on the road with Enrique Iglesias and Pitbull to familiarize the nation with his romantically sensual sound and says of his tour mates, “These are both very hard working guys that I admire a lot.”
Prince Royce, no stranger to hard work himself, and has devoted his life to do whatever it takes to break into the industry saying, “It’s a lot of hard work and a lot of sacrifice. When I was younger, and I’m sure a lot of people feel like this, you look at artists on TV. And you think, ‘Man I want to be them, I want to be there.’ But you don’t realize the hard work that it takes to get to where they are.” From early on though Royce was willing to put in the time to develop and fund his career in music, “It wasn’t until I was 18 that I got a steady job. I was working at a cell store full time and I was also studying to be an English teacher in college. So full time student, full time job and with the money that I would get from working I would make a demo.” He recalls.
Flash forward to 2010 where his self-titled debut album broke records in Latin America staying atop the charts for 18 plus months and running. Royce explains, “The album hit number one, then went double platinum. Now I’m currently working on my second Latin album. And I’m also working on my first English Pop album. I’m very excited!” His first number one single was the Latin cover for the classic hit “Stand By Me” which earned him a spot to perform at the Latin Grammys alongside song originator Ben E. King himself. “It was truly an honor for me to share the song with him.” Prince Royce recounts.
For his English debut the talented and charming Latin singer hopes to recapture a softer, tenderer side of Pop music again. The preview single released this month is entitled “Addicted” and Royce told me, “We’re trying to find a nice sound that can still be commercial but also romantic and still have a little bit of Latin in it. Right now we’re just experimenting with a lot of things.” Adding, “If you listen to ‘Addicted’ it has a lot of strings on it, it has bongos on it which is actually an instrument that is used in Bachata. It has a different kind of light and it gives it a different feeling.” And though the album has yet to be entitled Royce and his team hope to have the first official single released by the end of 2011 with a projected album release date slated for mid-2012. “I try not to rush when it comes to songwriting.” he concludes.
If his Latin debut is any indication of what his crossover album will do you can expect Prince Royce to be a household name by the end of 2012. He realizes there are challenges in supporting the dual career candidly admitting, “I think the big challenge for me up ahead is going to be basically balancing two different careers, balancing two different albums. These are two different genres so it’s basically figuring out how we are going to balance both of them and get through the same amount of tensions on both sides.” But if anyone can do it, it is this Latin music magician who will captivate your senses on several different levels!