R’s Eyelash Design, New York, has introduced a customized, high-design approach to eyelash extensions. The first and only salon dedicated to the artistry of designing eyelashes that best fit individual clients, R’s Eyelash Design technicians customize not only the length, but thickness, color, curl shape and more to make lashes the ultimate accessory to accent and enhance the daily look.
• Curl shape — 3 types (J-curl/ C-curl/D-curl)
• Thickness & Volume – 4 types (0.1, 0.15, 0.20, 0.25,)
• Length – from 8mm-15mm
• Colors – 9 options (yellow, red, green, pink, blue, purple, wine red, dark brown, white)
• Glitter extensions – 5 color options
• Jewelry extensions – 5 stone options
Customization is based on the shape of face, shape and size of eyes, existing lash condition and shape, as well as the resulting look desired. The numerous options, tailored to meet each client’s need, is a far cry from traditional lash extensions offered throughout the city that adhere to a restrictive formula only based on quantity.
The weightless, natural-looking lashes last about three to eight weeks and range from $90 to $200. The salon uses highly selective products such as silk lashes, quick-drying yet gentle liquid glue, precision tweezers, special bejeweled lashes, all made and imported from Japan to maintain the quality and longevity of each session.
Specially trained professionals, mostly from Japan, adhere lashes one-by-one, 1-2 mm from the hair root, selecting from the various lengths, volumes, color and shapes to enhance, brighten and define the eyes.
For example, the “SEXY” look results from accentuating almond-shaped eyes by using curly and long lashes on the edge of eyes, while the “CUTE” look is created by using long curly lashes over the center of the eyelids to accentuate the iris of the eye to make eyes look rounder and bigger. The process takes only 1 to 1.5 hours – depending on the quantity.
Perfect for weddings and parties, R’s Eyelash Design is also the only salon in the U.S. to offer so many colors, glittering lashes, or lashes inlaid with jewel stones in various shades.
“We hope to revolutionize the culture of American eyelash extensions into a design form that is easy for every girl to incorporate into her monthly routine,” says Rika Uematsu, CEO of R’s Eyelash Design. “In addition to providing personalized eyelash design, our mission is to start educating other technicians in the U.S. and share our specialized Japanese products so that every woman in the country can start to have fun with their lashes.”
R’s Eyelash Design opened its door in the heart of Manhattan in July 2011 on 43rd street near 3rd Avenue. For more information and/or to book an appointment, visit their Web site or call 212-804-6227.
Price: Eyelash extensions range from $90 for 80 pieces (40 pieces each) to $200 for 200 pieces (100 pieces each). Glittering extensions are $8 and jewelry extensions are $10 per piece. Color eyelashes and lower eyelashes are $1.50 per piece. Touch-ups and removal are also available.