Famed, renowned Brazilian shoe label, Melissa, is teaming up with high-end designer, Jason Wu, for a collaboration of two plastic-styled shoes that will launch on July 19, 2012.
“It was really interesting for me to explore design possibilities with plastic,” Wu said “I wanted to take advantage of the materials I was given, make it all completely functional and waterproof and yet still remain extremely sophisticated.”
The collaboration will include only two exclusive styles. Wu is creating an “Ultragirl” ballet flat and a “Lady Dragon” peep-toe slingback for the brand. They are both based off of pre-existing Melissa bestsellers. Each pair is available in black, burgundy, and transparent grey.
A signature of the Jason Wu brand will be incorporated into the designs. The ballet flats will feature an owl logo and the peep-toes will showcase a sunburst design taken directly from Wu’s Fall 2011 collection. The lining of both plastic designs will include a classic mark of Wu’s, his black printed lace will be shown along the insoles.
Previous to Wu, Vivienne Westwood, Gareth Pugh, and Jean Paul Gaultier have teamed up with the Brazilian shoe brand. However, Wu is the first American designer to enter business with Melissa. His well-thought-out business decision has pushed himself out of his comfort zone even more, after recently entering the bridal business and designing two capsule collections for TSE.
Wu said in reply to his business decision, “It was an opportunity for me to expand in Brazil, which is such a fast-paced growing country. It’s a way for me to reach out to a new demographic.” He will be flying to Sao Paulo, Brazil for the first time for the launch and also to wrap the flagship store in the same lace as the lining, but only giant-sized.
The waterproof and sophisticated Melissa and Jason Wu collaborated shoes will be available on shelves by the end of July.
Brazilian brand Melissa, designed by Edson Matsou, has been in the shoe market for over 30 years. The brand has taken “jellies” to a new level with its creativity and innovation.
Jason Wu launched his first line in 2006 and quickly became known because of his effortless, but elegant designs. The designer has created casual daywear with classic, clean lines and even full-length gowns. His one-shouldered silk and chiffon gown was seen worn by the First Lady, Michelle Obama, at the inaugural-ball.
DC fashionistas, shop Jason Wu online at Nordstrom while you await the collab. Also, visit the Melissa site here to gain some colorful, plastic inspiration!