When Jeff Bezos mentioned last week that he would be making a big announcement today the speculation, of what it could be, started flying. Some of that speculation was about possible new service but most it was about the upcoming tablet. In none of the speculation was quite lived up to the real announcement that the CEO of Seattle-based Amazon made this morning with not only a tablet but three new kindles.
“By introducing three new Kindle eReaders ranging from $79 to $149-and launching the Fire at $199-Amazon is both recognizing the market opportunity for single-purpose devices at the low end and also defining a new price point for low-mid level tablets,” according to a statement from J.P Morgan.
In this mornings announcement the much anticipated kindle tablet, named the kindle fire, was revealed along with new versions of the kindle touch and a new version of the traditional kindle. The kindle fire is available for pre-orders starting today, will be ready for shipping on November 15, and cost $199. The two version of the kindle touch will be out on November 21 and cost $149 for the whispernet version and $99 for WI-fi only. The traditional kindle is available now and cost $79.
As Jeff Bezos admits the kindle fire isn’t the big rival to the iPad but hasn’t ruled out the possibility of a future tablet. With a 7-inch LCD screen, a dual-core TI OMAP 4 processor, 8 gigabytes of storage, and a one month trail subscription to Amazon prime plus availability to all of the android apps and Amazon’s massive e-book library makes the fire a perfect multimedia tablet. The few thing that it lacks; a camera, 3g capability, a GPS, and lack of storage above the built in 8 gigabytes; though are what keeps it from being the Apple killer as some people thought.
“There has to be something in the coffee in Seattle – what an inspired idea this cloud-backed mobile browser is for Amazon,” Hilwa. an analyst with IDC in Seattle, said in a note Wednesday. “In one fell swoop Amazon harnesses its commanding lead in cloud services, the content richness of a leading online retailer and its successful Kindle business strategy to deliver what might become one of most effective antidotes to the mobile bandwidth crunch.”
The cloud services that Mr. Hilwa is referring to are the free 8 GB of backup on Amazon’s EC2 and the cloud-backed web browser named silk. Silk is a new ‘split browsing’ technology that means the tablet only has to carry enough data to launch the browser and the actual program is stored on one of amazon’s servers. Their new type of browser will free up the storage that would normally be taken up by the program and the browser will run faster.