Let’s hope they build it…
The truck you see in this picture is a representation of what Jaguar Land Rover (their new cooperate acronym is “JLR”) has in mind for 2015. That’s when the Land Rover Defender is due for a new model. That strikes me as amusing as the anachronistic Defender should have been updated back in the early 90s. I drove one near Sol Vista, Colorado in ’02 and it feels just like the original Defender.
Not that I’m putting the old design down. Truly, it is the only vehicle made that can go tow to tow with the Jeep Wrangler Rubicon. It’s a unique vehicle with excellent capability and it usurps the overwrought luxury of the LR4 and Range Rovers. It is a simple off-roader with a worldwide reputation for toughness.
It kind-a sucks on the street…
Sorry to say, even the Jeep Wrangler has better street performance. That’s why I’m assuming JLR will remove the current running gear and replace just about everything with high-tech gizmos that will give the DC 100 a more civilized demeanor. Fortunately, JLR knows it must maintain overall simplicity and off-road athleticism.
If the public shows a great deal of interest with the exterior design, JLR may build something very similar to this concept. Let’s hope so – I think it’s the bee’s knees… and so do you.
Here’s the press release:
- “Land Rover DC100 investigates the potential future direction of the iconic Defender
- Demonstrates the future of Land Rover capability and versatility
- Functional and purposeful design delivered by Land Rover design team, led by Gerry McGovern
- Land Rover confirms its intention to launch a new Defender in 2015
The Land Rover DC100, a modern interpretation of the iconic Land Rover Defender will make its debut at the 2011 Frankfurt Motor Show.
Land Rover also confirms today, that production of a new Defender is intended for 2015.
Commenting on the Land Rover DC100 concept car,Gerry McGovern, Director of Design, Land Roversaid:”Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This isn’t a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century.”
John Edwards, Global Brand Director, Land Roveradded: “Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market.
We plan to engage with existing and potential customers to help us finalise the details of the new vehicle. One thing’s for sure, it’s going to be an exciting journey, and we can’t wait to get going.”
The Land Rover DC100 concept builds upon the essential elements of the car’s character and allows Land Rover to open the debate and inspire people to dream about the Defenders of the future. The next chapter in the Defender story will unfold at 09:15 hrs (CET) on September 13, 2011 at the Frankfurt Motor Show.” – – JLR
Oh, and I want you to take a close look at the wheels. See? My rabbi would dig those on his ride!