The rules of job search have changed. Jan Marino, personal branding and career management coach from Lisle, Illinois, describes job search as the ultimate contact sport. In her new book “Take Back Your Career”, she emphasizes the need for following innovative rules, having teammates to support search efforts and engaging in novel plays to get noticed.
Jan explains how the job seeker is the product. “You are selling yourself in the same manner as Toyota sells cars. You are the product and you must have a compelling personal brand. One way to accomplish this is through a powerful introduction. It should include what I call an ‘I am’ statement, a value statement, and a memorable fact. Make it easy for people to understand who you are and what you do. Add the story for impact to be remembered.
Networking is critically important in job search today. Competition is stronger than ever and you must differentiate yourself. In addition to face-to-face contact, social networking is a vital tool at your disposal. Every job seeker should be on LinkedIn; I also recommend a professional presence on Facebook and Twitter.”
Jan believes that a strong support team is another component that’s essential to success. “Identify areas where you need help (e.g., details, focus, follow through) and then leverage your contacts to find people who can keep you on track in those areas. You should also find someone who will hold you accountable – someone who is honest and direct.”
Job search should be handled in the same manner as any other project. Jan suggests that you structure every day, measure your performance, and reward yourself when you achieve your goals. She also advises you to be aware of confidence killers – the things you say to yourself consciously or unconsciously that get you down. For example, instead of telling yourself you’re not smart or too old, say things like “I’m smart” or “I’m the right age”.
Finally, Jan suggests that you should use this time to get or stay in shape, volunteer (a great confidence booster), and keep your sense of humor. Jan says it best: “It’s okay to visit Pity City, but it’s not okay to live there.”
The next article in the job loss series takes a closer look at networking.
Jan Marino is a personal career management and branding expert, speaker, author, and founder of High Gain Companies, Inc. She has been downsized, right-sized, oversized, and undersized, and she knows first-hand the challenges of career transitions. As a consultant to major outplacement firms and high-level professionals, she has helped more than fifteen hundred people develop a powerful personal brand and increase their business success. For more information, contact Jan at [email protected]