If you’ve been wondering how the saga of Apple vs. Samsung reached the point it has, considering the fact that the two have close ties with Samsung being a major supplier of Apple’s, the answer is: it shouldn’t have. Or at least, Steve Jobs, then CEO of the company and now Chairman of the Board, tried to keep it from happening.
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The information was revealed as evidence was heard in a federal court hearing to consider a possible injunction which would prevent Samsung from selling its Samsung Galaxy Tab in Australia.
Additionally, the reason that Apple wants the Samsung Galaxy Tab 10.1 banned: it’s a good device. Apple fears that the device will hit the Australian market (let’s be honest, if they feel this way about Australia, they feel this way about all markets) “with the velocity of a fire hose” and “take away iPad 2 sales so quickly” that customers may be permanently “seduced” away from iOS platform. That’s what its lawyers told a Federal Court in Sydney on Thursday, and seems somewhat hyperbolic considering the market share advantage that iPad 2s have.
In addition, it turns out that Apple CEO Steve Jobs tried to intervene last year, when Apple became concerned about possible infringment by Samsung devices, according to evidence given by senior Apple executive Richard Lutton.
Lutton said Jobs make the initial contact because of the close relationship between the companies. Samsung is still one of Apple’s major suppliers, although Apple has made recent moves away from that relationship.
Lutton told the Federal Court in Sydney, while being cross-examined by Samsung attorney David Catterns, that “The discussions started with contact from (Jobs), and then he wasn’t involved in meetings beyond that.” Samsung is an “important” supplier of components to Apple and the two companies have “a deep relationship.”
He added that Apple was hoping that Samsung would “do the right thing” when the Cupertino, CA-based company began conversations with the Korean firm in the summer of 2010 (Northern Hemisphere).
Lutton added that this relationship was one of the reasons that Apple started talking to Samsung in the Northern Hemisphere summer of 2010 “to give them a chance to do the right thing”.
The legal battles began in earnest is April of this year. Samsung has lost some battles in Europe, but not the war. The latest salvo in the war was in The Netherlands, where in what can only be seen as a response to losing a preliminary court ruling over sales of its Galaxy S, S II and Ace smartphones in The Netherlands in a different patent dispute with Apple last month, Samsung filed a lawsuit alleging that Apple is in violation of four of Samsung’s UMTS patents.