Los Angeles TV star, Kelly Osbourne, the E! personality Fashion Police commentator who keeps LA’s clothes horses clicking their Jimmy Choos in style along Beverly Hills’ Rodeo Drive, will kickofff Hard Rock Hotels & Casinos, http://www.hardrockhotels.com, PINKTOBER campaign, Friday, September 30 at the eponymous hotel in San Diego.
Fans need only to drive the two miles south to check out the event where, at 8 PM, Osbourne will throw the switch casting pink, energy-efficient light on the façade of the hotel, commemorating the brand’s 12th year of support for breast cancer research and awareness.
“As someone whose family has been touched by cancer, I appreciate the chance to participate with Hard Rock on its PINKTOBER campaign,” said Osbourne. “This is an important cause that affects women everywhere, and I’m proud to help make a difference.”
PINKTOBER events and initiatives will take place at Hard Rock Hotels & Casinos during the annual Breast Cancer Awareness Month, October 1-31. They include building illuminations, concerts, pink desserts, pink spa treatments, pink merchandise and even pink-sheet rooms, with proceeds donated to the Breast Cancer Research Foundation, the Caron Keating Foundation and select local charities worldwide.
About The Breast Cancer Research Foundation
Since its inception in 1993, The Breast Cancer Research Foundation® (BCRF) has raised over $330 million to advance the most promising breast cancer research worldwide that will help lead to prevention and a cure in our lifetime. In 2011-2012, BCRF grants will be supporting more than 185 dedicated researchers at major medical institutions across the globe. If not for BCRF, many facts about the genetic basis of breast cancer would not be known, the link between exercise, nutrition and breast cancer risk would not be established, and the rate of mortalities would not continue its downward curve. BCRF-funded scientists are responsible for these and many other critical achievements. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country, having received 4-stars from Charity Navigator for nine consecutive years. Only 1% of over 5,500 evaluated charities have achieved this distinction. Furthermore, the Foundation continues to be designated an “A+” charity by The American Institute of Philanthropy. No other breast cancer organization has consistently received such high ratings. For more information about BCRF, visit www.bcrfcure.org.
Hard Rock San Diego is located at 207 5th Avenue,619-702-3000, for more details on Hard Rock Hotels and Casinos click on: www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.