What are the first words that you think of when you hear of a black dress? Classis, chic, your go-to dress? Why not think of black as the shade for your wedding gown? Vera Wang, the most well known bridal designer in the industry show cased a black bridal collection in New York for Bridal Fashion Week, called Witch Craft (just in time for Halloween). Shocking? Yes. Beautiful? Yes. She (Wang) really knows how to make a statement, and get the media talking about her. The “Vera Wang Black Gown Collection” has been talked about on TV, in the news and I have personally seen it blasted on Face Book multiple times.
Is it tradition that keeps you going back to the white or ivory gown as a wedding dress? As tradition goes, brides did not always wear white for their wedding day. They wore the best dress they owned, no matter what shade it was. Today, what shade is the best dress in your closet? The white dress was made popular when Queen Victoria married Albert of Saxe in 1840. The tradition, did take some time to catch on however at the time, Queen Victoria was thought to have style and class. The people of the time wanted to be like the queen. Depending on your class status, women still wore colored gowns to get married; it was the wealthy that could afford the extravagant white. It was not until Coco Channel showed a white (below the knee) gown in 1920 did the shade makes a bigger impression. Dating back in history, white did not always mean purity, but blue was the shade for this. (White was the shade of wealth) It is more with the recent times that brides began coordinating their gowns to the bridal party. Both David’s Bridal (click here to find your local store) and Alfred Angelo (located on Rt. 70 West in Cherry Hill) offer over 50 different accent colors for the bride to add to her gown. Alfred Angelo also created an entire line of dresses dedicated to this, click here to view the “Dream in Color” line.
In using social media, there were a few different responses to if a bride would wear black as her gown. Not wearing black won the vote; however one local bride to be stated that although the gowns are pretty, she is a traditional girl at heart and felt the black gowns were “not bride enough”. A couple previous brides welcomed the shade and any other shade in the spectrum to wear, suggesting “why not?” There was even a indication that black could be a possibility because it does make you look thinner. In talking to a previous bridal salon store manager, she noted that the color black would fill a void for only a select few; she however loved color detail on a gown. Two photographers had two different views, one considered himself old fashioned and preferred the white wedding gowns and the other thinks wearing any color is fine. I even asked my husband his thoughts, although not totally against the shade, he stated it would be shocking to see the bride walk down an aisle in black. At Veronica Couture (located on 2nd & Arch, Philadelphia), you may not find a black gown on the rack, but the owner, Ann McGuire-Weiss stated she would carry the fabric and allow brides to special request the shade for the custom made gowns. She also mentioned that she finds this as a seasonal trend in the industry. Heather Kimble, editor-in-chief of an online bridal magazine (It’s About Details), stated that the gowns (by Vera Wang) are beautiful and edgy, yet still have a classic look. “They are definitely not for every bride, but there are many brides who don’t want the traditional white wedding gown. It’s the perfect “little black dress” done wedding gown style.”
Click here to view more about Vera Wang’s collection and images.