Attendance for Wizards of the Coast’s latest expert Magic: the Gathering expansion set Innistrad prerelease experienced a whopping 32 percent increase in the amount of participating players. Innistrad also brought an additional 14 percent increase in the total amount of events ran when compared to last fall’s expansion set Scars of Mirrodin.
According to Elaine Chase, one of Magic: the Gathering‘s Brand Directors at Wizards of the Coast:
“We’re attributing the increased player and store participation to an awesome set, combined with the addition of Planeswalker Points, which has really encouraged people to get to their stores and experience all that Magic has to offer.”
While it is true that Innistrad has brought many flavorful new cards to collect and play with (view the complete Innistrad spoiler card list.), there are other factors at play that may have also led to the increase of player participation at Innistrad Prereleases.
The overwhelming success of the recently released Magic: the Gathering videogame Duels of the Planeswalkers 2012 combined with the M12: Magic Celebration last month might have created additional interest in Innistrad to new Magic: the Gathering players.
Whatever the contributing reasons may be, this unprecedented growth is a boon to the Magic: the Gathering community as a whole. The end result is more players engaged at local card shops, and higher sales margins for local game store owners (not to mention Wizards of the Coast).
Did you enjoy this article? You may also like:
Innistrad | Hold the Line Event Deck
IDW Magic comic introduces new planeswalker Dack Fayden
Complete Innistrad spoiler card list revealed
Magic World Champion Jon Finkel bashed on GIzmodo
Innistrad: Liliana of the Veil
Innistrad artwork revealed
Ajani deck list revealed
Review of the Political Puppets Commander deck
Ranking New Phyrexia’s Intro Packs
Going Green: 5 Earth Day Tips for M:TG Players
Duel Decks: Mirrodin Pure vs. New Phrexia
Catch up on Innistrad:
Innistrad Intro Packs:
Carnival of Blood, Deathly Dominion, Eldritch Onslaught , and Spectral Legions
Innistrad card lists:
White card list, Blue card list, Black card list, Red card list, Green card list, Gold card list, Artifact card list, Land card list.
Magic 2012 Core Set:
Magic 2012 Core Set Event Decks & Intro Packs:
Illusionary Might, Vampire Onslaught, Sacred Assault, Blood and Fire, Entangling Webs, Mystical Might, Grab for Power
Magic 2012 Core Set card lists:
White card list, Blue card list, Black card list, Red card list, Green card list, Artifact and Land card list