Considering how much energy is expelled on the Internet explaining Facebook’s evil plan to ruin your privacy. However today, Visa and Mastercard explained how they were going to sell ads based on customers’ credit card purchases.
That means that whatever you buy around Milwaukee will be just as relevant to what you buy online when serving ads to you on the Internet. Both companies plan to somehow sanitize that data while still providing advertisers with relevant information.
As the Wall Street Journal points out, these companies have access to information about consumers that isn’t available any other way. You should also watch the way that the executives carefully dance around the privacy questions. They both promise an opt-out system at the very least.
This is a clear case of a company thinking of a new market before thinking of their current customers. I can’t think that many people are eager to allow for online advertisers to have access to more of their information. Considering most anonymous data dumps have been easily tracked back to users, I don’t trust that my purchase history will be secure. I suppose that this is a losing battle, people are encouraged to be more public, and companies are trading in our information. At some point we’ll meet in the middle and privacy will be a quant anachromism like manners and Sunday drives.