Matt Cardle, winner of “The X Factor” U.K. Season 7 in 2010, can now be seen in a sneak preview of the “Run for Your Life” music video. “Run for Your Life” is the first single from Cardle’s debut album, “Letters.”
“Run for Your Life” goes on sale in digital format on October 9, 2011, and in CD format on October 10, 2011. As previously reported, “Run For Your Life” was written by Take That member Gary Barlow, who is a judge on “The X Factor” U.K.
“Letters” is due for a U.K. release on October 17, 2011.
Cardle’s debut single, “When We Collide,” was a No. 1 hit in the U.K. when it was released in 2010.
During a September 1 interview on “BBC Breakfast” (which premiered the sneak preview clip of “Run for Your Life”), Cardle was asked why his debut album is being released nearly a year after his “X Factor” victory instead of being released sooner. Cardle explained that after he won “The X Factor” U.K. in December 2010, he went on tour for three months with the show’s other finalists from 2010, and that did not leave much time for him to write songs for the album.
He noted, “That leaves roughly about five months to write an album. It should take more than that. The time gap wasn’t great, but we managed to cram it in. We didn’t want to release it until it was already finished. And we were happy with it.”
Cardle, 28, was then asked if he thinks that teen sensations One Direction and Cher Lloyd (who were “X Factor” finalists in 2010) have been stealing his thunder because they get more publicity than he does and because there might be a perception that Cardle hasn’t been as busy as One Direction and Lloyd. He dodged answering the question by repeating, “Like I say, I just wanted it [my debut album] to be right and ready before I released anything.”
In terms of how much “The X Factor” executive producer Simon Cowell (who owns Syco Music, which is partnered with Sony Music’s Columbia Records to release Cardle’s music) is involved in Cardle’s career, Cardle notes: “He put a lot of faith in me to co-write my album. He’s heard the album, and I think he loves it. I’m thankful for that.”
Cardle, who said he was “really happy” that Barlow had written “Run for Your Life,” then told the story of how the tune ended up on his “Letters” album and why he feels a personal connection to the song:
“We had 90 percent of the album written. And then really late in the process, Gary sent the song through.
“I really related to it. I’ve been in that position many times … It’s about not being good enough for the person that you’re with and not being able to give enough. I’d actually been trying to write that song for a long time. It’s putting myself down in a clever way …
“Gary nailed it. He let me have a go at it. So I couldn’t pass it up.”