Take some time to look around the Internet, and you’ll see a lot of positive coming out of Facebook profiles and Twitter feeds regarding the size, style, speed, and reliability of the Windows 8 developer’s preview. What you won’t see much of until you hit the mainstream media, however, are “expert” opinions on how bad this Microsoft product will be.
Look at the negative-sounding press coming from Fox News, InformationWeek, and the Chicago Sun Times, among dozens of others. Interestingly, each of these actually has some nice things to say about Microsoft’s new operating system, but they are scared to admit the great work of Microsoft’s Windows team. Instead, the authors rely on sentiments of “too little, too late” or something even worse… “it’s not Apple” to diminish the new OS.
These negative mainstream pieces show that the average tech columnist is only capable of thinking from the perspective of the lowest brow consumer, namely, someone with a love-hate relationship of technology and not much underlying understanding of what technology is and how it works.
Microsoft has an ace in the hole here. Windows 8 isn’t an attempt to compete with iOS and Android Honeycomb. Instead, it is a fundamental change in course responding to both the immediate and future demands of computing. Let us remember that Windows 8 is a full-blown OS being introduced into the touch-market, not a feature-limited OS scale-down for convenient use on less powerful devices… ahem, iPad.
When have you seen an iPad running OSX that a) isn’t a remote desktop or b) is supported by Apple? Never. Furthermore, why all the talk about tablets? Sure, Windows 8 is prime for tablets, but Microsoft (and their massive business community following via proxy) is banking on touch as the future of computing. Tablets, wall-sized interfaces, whiteboards, desktop monitors… everything will be touch.
The bottom line is that Microsoft isn’t playing catch-up like is so oft reported. Instead, they are busy working on real solutions for the future. Just like when they came under fire for not innovating to keep up with Apple’s multi-touch trackpads, the situation is misunderstood. In that instance, Microsoft was busy working on something much more useful and less “gimmicky”… a technology that made every pixel of a touch-screen interface a touch detector and a camera.
Call this piece as “reverse-biased” as you feel comfortable, but here is a toast to Microsoft, all of their corporate technology partners, for at least another decade of amazing computing and possibly putting Apple out of business for a second time… although, Samsung would sure like that privilege this time around.