A frequent visitor to New York as a top Nashville record company executive, Joanna Carter was here last month wearing a different hat—co-owner, with her sister Julia Carter Hansen, of 2 Angels Jewelry.
The two were in town for the New York International Gift Fair trade show, where they displayed the hip merchandise line of bracelet/necklace charms they’ve been developing together since 2009.
The sisters currently have 22 high quality sterling silver and bronze designs so far representing objects including an angel, heart, cross, French scroll (engraved in French with “Bloom where you are planted,” “Peace, Love & Joy” or “Be true to yourself”), eagle, sunflower, star, and various angel wings. They also have pieces signifying good luck and friendship.
The Nashville-based 2 Angels Jewelry evolved out of Carter’s angel paintings, which she’s been making for friends and family for years.
“I’m a spiritual person,” says Carter, who as Capitol Records Nashville’s vice president of creative services is responsible for all things visual, including label photo and video shoots, art direction and packaging. “I only painted angels, and had a painting in my office that everybody loved and wanted.”
After a friend suggested that she make her paintings into jewelry, she and Hansen, whose background is in interior design, conceived the idea for the jewelry line. The first piece was based on Carter’s angel paintings, which are inscribed on the back with “An Angel To Watch Over You”–now also engraved on the back of the angel jewelry pieces.
Hansen followed with her own designs.
“We brainstorm together, but we’re completely different people,” says Hansen. “When I like something, she doesn’t–and vice versa.” But, adds Carter, “we’re great partners and work on everything as a team.”
They’re equally creative, too, and constantly come up with new designs.
“They all have a positive message,” says Hansen. “Our newest design is the angel wing, which is hand engraved on the back with “Montée,” which means ‘to rise above’ or ‘to soar’ in French. We don’t’ know French–and I’ve never been to Paris–but I love the vibe, and it looks like an antique work.”
The other pieces also bear positive words or messages. The silver heart charm, for instance, has “I love you with all of my heart” on the front, while the friendship charm has “Your friendship means more to me with every year I call you friend.”
“It’s like sending someone a private, personal message,” notes Hansen, adding: “They’re all like little works of art that are meant to be given as gifts and mixed and matched and collected.”
Thanks to Carter’s day job, perhaps, 2 Angels Jewelry already has a celebrity following. Country artists Brad Paisley, Lady Antebellum’s Hillary Scott and Charles Kelley, Darius Rucker, Laura Bell Bundy, Little Big Town’s Karen Fairchild and Kimberly Schlapman, Jason Aldean and Jennette McCurdy all wear 2 Angels pieces. So do non-country stars like Cindy Crawford, Kara Dioguardi and Carly Simon.
2 Angels Jewelry is available at the company’s web site as well as select Anthropologie stores including the new Accessories by Anthropologie boutique in Nashville’s Green Hills neighborhood. The sisters, incidentally, are the daughters of music business legend Bill Carter.