A new public awareness campaign debuts today in the Los Angeles area that targets children and families affected by Domestic Violence. This campaign is a partnership between INOBTR (“I Know Better”), and Children’s Institute, Inc. (CII), which supports CII’s Project ERIN (Emergency Response Intervention Network) program.
This campaign and program have both been funded through a cooperative agreement from the U.S. Department of Justice, Office of Juvenile Justice and Delinquency Prevention (OJJDP).
Project ERIN is a free service for domestic violence survivors and their children – this program covers the Wilshire, Rampart, Hollywood, and Olympic divisions of the Los Angeles Police Department.
Additionally, INOBTR will be developing media campaigns on each of the following issues and places:
- Chicago – Youth in Crisis/homeless teens (Youth Network Council/Chicago Safe Place) – launched July 14, 2011
- Los Angeles – Impact of Domestic Violence on Youth (Children’s Institute Inc.) – launched September 27 2011
- Denver – Child Sexual Abuse in a bilingual community (Denver Children’s Advocacy Center) – tentative launch, October 2011
- Merced County, CA – Child Abuse and Neglect in a Southeast Asian Community (Merced Lao Family Foundation) – tentative launch, December 2011
- Monroe County, NY (Rochester) – Cell Phone Safety age 8 and up (iKeep Safe Coalition) – tentative launch, January 2012
- San Francisco – Adolescent Relationship Abuse (Public Health Institute/California Adolescent Health Collaborative) – tentative launch, February 2012
This Domestic Violence campaign has been directed by INOBTR a non-profit organization that educates about safety through public awareness in a proactive effort to keep kids safe. INOBTR has worked closely with The Axis Agency/Weber Shandwick in LA on the creative development of this campaign. The public awareness campaign (PSA) officially launches today in Los Angeles and will run through October, which is also Domestic Violence Awareness month.
“INOBTR is thrilled to lead this Domestic Violence campaign,” said INOBTR Founder Steve Schankman. “Our goal was to deliver a simple and impactful campaign that demonstrated how Domestic Violence impacts children and youth. I believe we have achieved that goal. With this campaign, the message is clear that children and youth who witness domestic violence can be impacted for life unless the cycle of violence is broken.”
According to the Los Angeles Police Department (LAPD), the Department received close to 50,000 domestic violence calls and reported over 21,000 domestic violence crimes committed in 2009. This is an increase from 2008, which had 47,400 DV calls for service and 22,000 DV-related crimes city-wide. Although domestic violence is a problem that affects the entire population, in 2009 Hispanics constituted the largest number of DV victims with 51.4% of the total, followed by African Americans at 27.7% and Caucasians at 15.5%. Hispanics constituted the largest number of DV arrestees with 53.2% of the total, followed by African Americans at 26.8% and Caucasians at 14.6%.
“The prevalence of domestic violence is made clear by the statistics we share today—more than 500 calls for help each day in L.A. County,” said Mary M. Emmons, President and CEO of Children’s Institute, Inc. “The impact of family violence on children is equally disturbing and poses a serious threat to their psychological, emotional and physical well-being. Given CII’s long history to help traumatized children, we appreciate the Department of Justice’s support to raise awareness of this critical issue.”
Project ERIN delivers immediate assistance to victims of Domestic Violence. When the police respond to a domestic violence call, Project ERIN staff is alerted and provides on-the-spot crisis intervention services for victims. Bilingual ERIN staff is well trained to work with a diverse range of cultures and understanding of immigration issues.
Domestic violence victims can also access immediate help by calling the 24-hour toll-free National Domestic Violence Hotline at 800-799-SAFE (7233).
Additional information on this project is available at www.projectyouthsafety.org.