Webster’s dictionary defines euphoria as a “sense of well being or elation.” However, following four days of eating, drinking, and listening to a wide variety of music folks who visited Greenville, South Carolina this past weekend probably have new definitions of the word.
For four days the city served up a smorgasbord of culinary creations, creative chefs, delectable desserts and master musicians as part of Euphoria 2011, a benefit for local charities that also helps define this Upstate city’s reputation in the culinary world.
People who have never been to Greenville may be asking “What makes this relatively small city a culinary destination?” The answers lie in a decade’s long journey to breathe life into a Downtown many locals once described as a place to avoid. From Main Street to the banks of the Reedy River and beyond, Greenville boasts having a hundred restaurants in the Downtown area covering the gamut of cuisine.
Local restaurateur Carl Sobocinski gets a lot of credit for putting Greenville restaurants on the bigger radar screen. At the same time, Greenville’s own Edwin McCain (“I’ll Be & “I Could not Ask for Anything More”) gets credit for boosting the local music scene. For the last six years, the two have combined skills to bring Euphoria to all.
Visitors to this year’s Euphoria enjoyed events like Taste of the South, an event showcasing more than two dozen local restaurants paired with the musical talents of Edwin McCain. Saturday’s Tasting Showcase featured nearly 30 distributors providing samplings of everything from a chocolate wine to hand crafted beers. The last day of Euphoria served up a Sunday Jazz Brunch and ended with the first ever Sunday Supper.
While Euphoria guests left with memories of unforgettable food, music and beverages they also left knowing they helped fill the pockets of some worthwhile organizations. Thousands of dollars raised at the events go to “Local Boys Do Good,” an organization which benefits different charities each year.
Greenville and the Upstate provide you with many surprises including spectacular urban spaces, unrivaled views, legendary waterfalls and much more. The Upstate is about 3-hours from Knoxville and easy to get to. While Euphoria is a big event in the city, Greenville and the surrounding areas host dozens of festivals throughout the rest of the year. Simply put, Euphoria is more than just an event, it’s the feeling you get every time you visit.