When an illness affects hundreds of thousands of women and men each year, it is up to everyone to help. It has been estimated that 38,520 breast cancer-related deaths will occur this year in the United States alone.
So what does this have to do with fishing? Mostly it has to do with the awareness that exist across the fishing industry and the support gained from that industry to find a cure. A few examples make it clear.
Take Pure Fishing for example. This fishing tackle manufacturer has been a partner with the American Breast Cancer Foundation (ABCF) since 2007. Brand names like Ugly Stik, Berkley, Penn and Stren are in one way or another associated with the cause. Their donations are in the hundreds of thousands of dollars. They want to help with the early detection and cure of breast cancer.
The Addictive Fishing TV show with Capt. Blair Wiggins has often mentioned the gravity of breast cancer on the show, educating a whole segment of the fishing industry, the fishing public, to the seriousness of the threat. Hopefully the result was bringing in a whole new level of support for the cause.
Yet another nonprofit takes on the challenge of those that are working their way through recovery from breast cancer. Casting for Recovery was founded on the principle that the natural world is a healing force. They operate on this principle to give cancer survivors one weekend to experience something new and challenging while enjoying beautiful surroundings and an intimate, safe, and nurturing structure. They take them fly-fishing! The service is provided free of charge to recipients, and free of the stresses associated with home, the workplace, or medical treatment.
Pink is the color of FisherGirl products. They make fishing supplies just for women. The company supports the search for a cure for breast cancer and has a special combo called “Ribbons” that actually makes use of the pink ribbon design on the fishing rod. The rod is paired with a 3 ball bearing spinning reel and sold for $39.95. Five percent of the sales are donated in support of breast cancer research.
These are just a few examples of the many ways the fishing industry supports breast cancer research and breast cancer survivors. To find more all you have to do is search the internet.
Anglers are people too. They care about and support many issues. They can and do support finding a cure for breast cancer by supporting the companies in the industry that do.
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