Most SEO ( search engine optimization )efforts are focused on pushing the home page of a site. This could be a big mistake and could mean that you are missing out on a bunch of traffic from your secondary pages.
Give yourself some width.
In most cases, a site should be designed to bring traffic through the home page and other pages inside the site. Home pages, are a great option because they can be tailored to the primary keyword phrases you are seeking. However, it is not wise to forget the other pages of the site.
It is true that people always ask which page they should optimize. The truth is you should be trying to optimize all of the pages of your site, not just the home page. This will lead to better traffic.
The site writing around the world sells writing journals for outdoor activities such as traveling, fishing, hiking, bird watching, and the list goes on. fly fishing, traveling, hiking, bird watching and so on. The question is which of these words should you use for SEO purposes. The answer is none, Instead use a generic term like journals, or writing journals.
Remember that your home page is very important for your customers. Pay attention to it and keep it accurate and updated