What are the best books for those interested in the field of public relations? Wednesday evening a panel of public relations professors joined students, professors and PR industry professionals shared their favorites during a “Back to School Night” session on Twitter.
“I recommend to everyone Henry Jenkins, Convergence Culture. Will open your eyes to the possibilities!” tweeted Karen Russell , University of Georgia Grady School of Journalism. ”Other books for newbies: @dmscott, New Rules of Marketing & PR; @cshirky, Cognitive Surplus; @ajkeen, Cult of Amateur But if you really want to know what I read, here’s my mystery review blog http://www.howmysterious.com “
Stefan Pollack, USC Annenberg, shared “@JayBaer ‘s Now Revolution, a must! Why? Read it and you’ll see.Alsoany sociology oriented books. After all this is a people biz. Putting the Public Back in Public Relations by @[email protected]”
Amy Sauertieg , Penn State Harrisburg, recommended “Toxic Sludge is Good for You”, an eye opening book about the dark side of PR.The Tipping Point is still a great read about how ideas go viral.”
“PR texts…I rotate between Fraser Seitel & Dennis Wilcox,” shared Kirk Hazlett. Both good overviews . Also “Content Rules” to enforce the value of tight, targeted writing.”
Additional book recommendations from the Twitter community :
KevinS. Trowbridge I’m reading The Social Animal right now. Good insight on our social “need
pur3100 The AP Stylebook, of course!
Jason Mollica I’ve read two PR/SM/Marketing books that have been great: David Meerman Scott’s latest and Simon Mainwaring’s “We First”.
Andrea Gussel We’re reading “Putting the Public Back in Public Relations” by Brian Solis and Deirdre Breakenridge
ValerieSimon Currently reading @jimsterne ‘s Social Media Metrics. Highly recommend. #prstudchat Really looking forward to reading @briansolis ‘s new book, The End of Business As Ususal: Rewire the WayYou Work to Succeed in the Consumer Revolution
About the #PRStudChat Panel:
Stefan Pollack: As president & chief financial officer of The Pollack PR Marketing Group, Stefan plays an integral role within the agency. His responsibilities include management of client services, new business development and financial planning for the agency. Stefan also oversees and directs media relations, social media and outreach programs on behalf of several clients in various industries in addition to leading the agency’s professional service firm practice. He is the Immediate Past Chair, Americas Region Board of the Worldcom Public Relations Group and is an Adjunct Professor at the Annenberg School for Communication & Journalism at the University of Southern California. Follow Stefan on Twitter @stefanpollack.
Amy Sauertieg joined the faculty of Penn State Harrisburg in Fall 2010, where she teaches course in Public Relations, Event Planning and Public Speaking. She began her career developing and marketing entertainment vehicles for such companies as Procter & Gamble, Kraft Foods and Anheuser-Busch, and has been a marketing and public relations executive in a variety of industries, including television, economic development and social services. Previously, she taught at the Fashion Institute of Technology (SUNY) and Marymount Manhattan College. Amy is a member of the PRSA and is a board member of Healthy Media Choices. She received her BFA in theater from Boston University and her MA in media studies from The New School. You can follow Amy on Twitter @asauertieg.
Kirk Hazlett, APR, Fellow PRSA, is Associate Professor of Communication at Curry College in Milton, MA, where he teaches undergraduate public relations courses, oversees the public relations concentration, and serves as Faculty Adviser for the Curry College Public Relations Student Association. In addition, he is Lecturer in Communications at Regis College in Weston, MA, where he teaches graduate communication courses and serves on the College’s Graduate Communications Advisory Committee. You can follow Kirk on Twitter @kirkhazlett.
Karen Russell is a PR professor at the University of Georgia and the editor of the Journal of Public Relations Research. Karen joined us last year for the October 2010 #PRStudChat Back to School Night. You can follow Karen on Twitter @karenrussell.
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more