Want to catch a glimpse at the rally-ready version of the Hyundai Veloster? Las Vegas is an easy day’s drive from Los Angeles. If you make the trip, you will have an opportunity to view some hot new rides—and perhaps enjoy a hot winning streak at the tables. The Veloster will be displayed at the show from November 1 through November 4. To showcase the performance capabilities and aftermarket potential of its fun-to-drive, three-door Veloster Coupe, Hyundai has teamed up with ARK Performance to transform Veloster into a sleek and sporty rally car. The ARK Performance Veloster will be unveiled at the show with a custom twin-scroll turbocharger increasing its horsepower to 210 and a bright green and flat gray paint scheme to give enthusiasts a glimpse at Veloster’s potential. Also on display in the Hyundai booth will be other modified Velosters and Genesis Coupes.
“The Hyundai Veloster is an ideal car for enthusiasts with its distinctive design and dynamic architecture,” said Ted Lee, owner, ARK Performance Inc. “At SEMA, our ARK Performance Veloster will bridge the realm between an affordable sports car and an extreme motor sports vehicle. From the first Tiburon, to the Genesis Coupe, and now with the Veloster, ARK Performance continues to uphold the torch as the pioneer of aftermarket performance manufacturing for Hyundai.”
The ARK Performance Hyundai Veloster will showcase mechanical, interior and exterior modifications including an open wheel concept with aggressive fenders and Nitto tires. ARK will also develop Veloster specific parts to showcase the tunability of the engine and vehicle exterior.
The goal of ARK Performance is to become a leader in providing superior aftermarket solutions for a variety of vehicles. The company was founded 15 years ago, and is now one of the largest manufacturing facilities in the Republic of Korea. Its primary objectives are to produce superior quality OEM and aftermarket automotive parts, while developing applications to contribute to the advancement of the automotive community.
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee.
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