Last week Fashion Night Out in Los Angeles and New York kicked off the start of Fashion Week. While the runways showcase the latest in fall designs, Fashion Night out (FNO) helps promote the existing lines and establishments selling the current trends. Vogue’s Anna Wintour deemed this event a tradition in 2009 when a plummeting economy was taking its toll on local department stores and boutiques nationwide. To help stimulate the market and bring attention to the fashion industry, Fashion Night Out was created as a way to celebrate designers, fashion icons, and retailers. As each year grows with more participating celebrities and designers, this year made a remarkable impact on the event’s status quo that will ensure it continues for years to come.
In Los Angeles, Nicole Richie hosted the event at the Beverly Center and Lauren Conrad hosted a Paper Crown event at The Grove. Tori Spelling also contributed to the night’s star-studded sightings at the Westfield Topanga mall.
One sect of the night that stands out, however, is the boutique Satine and its collaboration with Lyst for the night. Guests sipped on Voli Vodka, munched on Sweet E’s Cupcakes, took photos at the SNAP YOURSELF photo booth, and Lyst-ed the night away. New parents Jessica Alba and Cash Warren stopped by to see buddy Kelly Sawyer Patricoff, Satine label’s Creative Director. The boutique kept its doors open later than usual to allow guests the opportunity to shop and enter the FNO Lyst + Satine Label + Cobra Society Styling Competition.
More on Satine
Satineis a unique luxury retailer inspired by owner Jeannie Lee’s love for both the quirky and the sophisticated. Influenced by the fashion forward street styles of Tokyo, Paris, Sydney, New York and Los Angeles, Satine stocks major international fashion brands alongside hard to find indie labels. Lee’s global perspective, combined with the carefree whimsical freedom of Southern California style, has made Satine the must-shop boutique that all of fashionable Los Angeles turns to for its wardrobe.