ORLANDO, Fla. – Salamander Resorts is forming the “Grand Resorts of Florida” by combing management of Innisbrook Resort near Tampa, Reunion Resort in Orlando, and Hammock Beach Resort in Palm Coast. Salamander’s owner Sheila Johnson announced the new arrangement after coming to agreement for a partnership with Lubert-Adler, L.P., a real estate equity firm which owns Reunion and Hammock Beach.
Salamander has taken over management of Reunion Wyndham Grand Resort and Hammock Beach Resort. Salamander has owned and operated Innisbrook Resort since 2007.
“Florida is the world’s greatest year-round and most-accessible golf and vacation destination, and we are creating an experience unlike any other,” said Johnson, who made the announcement accompanied by ten-time Major Championship winner Annika Sorenstam. “This resort concept has never before been accomplished, and because of the unique characteristics of each property, it cannot be replicated. There are numerous synergies between the resorts, and their geographic locations make them natural partners.”
There is a new web site to publicize and promote the new combination at www.GrandGolfResorts.com. Courses at the three resorts include ones designed by Arnold Palmer, Jack Nicklaus, Tom Watson and Larry Packard. Reunion also is the site of the only resort-based teaching facility of Annika Sorenstam.
Part of the promotional effort will be built around a “Legends of Golf Trail” covering the 200+ miles from Hammock Beach to Innisbrook.
“We are delighted to have Sheila C. Johnson and her Salamander team as our partner,” said Dean Adler, CEO and co-founder of Lubert-Adler, L.P. “At Reunion and Hammock Beach, we have created some of the finest golf and family facilities in the country, and look forward to seeing our properties and their valued membership programs flourish under this partnership.”
Prem Devadas, president of Salamander Hotels & Resorts said, “We will also develop a long-range plan for the continuous improvement of amenities and facilities at all three resorts. Ultimately, our goal is for the collection to become known as the finest golf- and family-friendly destination in America.”
Johnson also owns the NBA Washington Wizards, the WNBA’s Washington Mystics and the NHL’s Washington Capitals. Her company owns as well the Grand Resorts at Cap Cana in the Dominican Republic and manages the Woodlands Inn near Charleston, SC. Under development is the Salamander Resort & Spa, a 340-acre equestrian-themed luxury resort near Washington, D.C.