The cost of health care is a hot-button issue for most of us, especially during the current recessionary trend. By way of comparison: tobacco companies spend roughly $43 per person annually to advertise and promote cigarettes. The total nationwide government investment in the most recent tobacco prevention project is less than $2 per person per year. Tobacco firms spend more than 20 times that amount on advertising.
YouTube weighs in on women smoking
It’s not just the tobacco industry that subverts the campaign against smoking. In Seven Deadly Myths, our video today (New View Films, LLC), reporter Christy Turlington aims to empower women to become and stay smoke-free by running down some popular–and toxic–beliefs about smoking. The video was put on YouTube early this year and has had 588 views so far.
Compare: “Various hot female smokers,” by Hotladysmokerz, introduced to YouTube last December. It features video clips of irresistible women, famous and not, blowing smoke in thoughtful and sexy poses. That video has had 40,496 views, going on a hundred times as many as the educational picture. Makes you wonder who might have produced it.
Obamacare outlines solutions
The American Recovery and Reinvestment Act of 2009 (ARRA, President Obama’s original economic stimulus bill) set aside $650 million for authorized prevention and wellness programs. This lineup will provide specific, measurable health outcomes for chronic diseases. On September 17, 2009, the U.S. Department of Health and Human Services launched an initiative–Communities Putting Prevention to Work (CPPW)–to implement the act. Smoking is one of four target areas.
Locally, the national youth tour for smoking prevention hit Taste of Chicago in June. The Chicago Tobacco Prevention Project (led by century-old Respiratory Health Association of Metropolitan Chicago and the Chicago Department of Public Health) is working on reducing the city’s adult smoking rate by 10% and youth smoking rate by 25%.
In addition to public service announcements and individual outreach, RHA offers property owners a national smoke-free housing toolkit for apartment houses and other multi-family units.
“Seventy percent of people who smoke say they want to quit,” said Joel Africk, president and chief executive officer of Respiratory Health Association. “This effort will target those individuals and connect them to local resources that can help them do so.”
THINK ABOUT IT…
Should women have to be seen through the lens of a “nasty habit” that can kill them? Should that lens determine what men find desirable, even though it is deadly to the youthful objects of their affections? Should half the population have to kill babies and give up almost 15 years of life to “please” the other half? Should anti-smoking campaigns focus more heavily on women who smoke? What do you think about the sex war around smoking?
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