Social Media security in growing organizations is the key to a successful Social Media Strategy. One of the main considerations in implementing Social Media into a company is the way that it will be used.
Careful planning and communication should be established. Always work with your IT department to ensure security measures are put in place for each medium you select. You might have the Marketing department responsible for running company campaigns, but they should coordinate the setup of the accounts with IT.
Setting Up User Accounts
What name will the company use? Who will be responsible for passwords associated with the accounts? Make sure to include a plan for how often the passwords will be changed. Who will have access to the accounts? Limit access to a few key people. Decide who will be the moderator of inappropriate comments or information that could be harmful to the organization.
Social Media Content
What information will the company share? It is important to have a detailed conversation about the kinds of content that will be used on your Social Media platforms. While it is very easy to post content, the original intent behind social media was to give everyday users and customers a voice. Users are acting on their own behalf. They are not representing a company. Businesses have more to consider. One practice a company might use is to encourage customer participation by asking their customers questions and allowing them to post answers to the questions on their page.
Whoever is responsible for posting content to the company pages needs to know the company history and know the difference between sensitive and non-sensitive information. Many large organizations have legal departments in which they run every public communication by. This helps to avoid social media problems and keeps everyone safe.
Everyone has a role to play in the successful launch of a Social Media program. One person will be responsible for collecting social media content and generating ideas about what type of content to post, while another person reviews content and makes sure it is suitable for posting. The person collecting content can be the same person who posts the content. Then there is scheduling the publication of the content. How often should content be published? Who will monitor results? Will this content compliment or contrast what is on your website? How are social media efforts coordinated with website efforts? A clear understanding of these roles and how they work together will make for a smooth program.
Read the Policy
How many of us have actually read social media policies and terms of service? Someone should be assigned to read the policy of every Social Media outlet used for the company. This will help determine the best usage.
Social Media Is Good
Although Social Media has problems to be worked out, it is overall a good thing. Privacy issues can be worked out by following a few simple security measures.
In fact, according to one patient hospitalized at Medical City Dallas, it is how they kept up with everyone while being in the hospital. Social media can be accessed from cell phones, wi-fi hotspots, and other portable devices that connect to the internet. Many of the local McDonalds, Panera Bread and Starbucks around Dallas have wi-fi access which makes them so popular.