The Phoenix chapter of the American Marketing Association (AMA) (www.amaphoenix.org) named a well known marketing/brand development expert to head up its 2012 Spectrum Awards program which will be held in Old Town Scottsdale. The Spectrum Awards program honors marketing, design, research and public relations professionals whether they work in an agency setting or in the corporate world.
From the creative projects submitted for the Spectrum Awards a panel of marketing experts selects the top entries in more than 40 categories including collateral pieces, interactive or online messaging, broadcast and print ads and public relations campaigns. Because of economic conditions the most recent awards have seen a dip in participation and creative entries.
AMA named Veronique James, president of the band development firm The James Agency (www.thejamesagency.com) as chair of the Spectrum Awards program for 2012. “For the diamond anniversary of the award it is my goal to reinvigorate the Spectrum Awards as well as boost the volume of work submitted for consideration in 2012,” she stated. “We have an abundance of talent in the Valley that deserves recognition.”
James has used the full service capabilities and resources of her firm to direct many large scale Valley events including the University of Arizona Tipoff Taste, the Big Kahuna Golf Tournament and the inaugural Valley Vintage Fashion Experience. All of these events also included sizeable donations to a charity partner.
James said she will use all her event experiences as she oversees all logistics, vendor contributions, even coordination, branding, web design and marketing of the Spectrum Awards. “The Phoenix chapter of the American Marketing Association is a valuable instrument within the marketing community and their Spectrum Awards foster a friendly competition among creative professionals, “ James said. “This competition motivates us to always deliver our best work to clients.”
The Spectrum Awards are extremely important to the mission of the Phoenix Chapter of the AMA and play a highly visible role in the activities of the organization. The chapter is a resource for more than 3,000 Valley professionals. Members connect, exchange ideas and receive the most up to date industry training tools. Each year 40 professional development events including mentor shadow days, job transition meetings and special interest groups are held throughout the Valley of the Sun.