The Brazilian government department for policies for women says that it wants TV ads, starring Gisele Bundchen, pulled from the airwaves.
In a statement released on Thursday, the Women’s Right Secretariat said that it has asked the National Advertising Council to suspend the spot from airing. Stating that the ad reinforces the horrible stereotyping of women as nothing more than sex objects.
The series of ads, by the brand HOPE, are titled HOPE Ensina “HOPE Teaches.” And HOPE is “teaching” a highly detrimental lesson to women. In one of the ads, Gisele delivers bad news to her husband, “Honey, I wrecked the car.” The ad begins with Gisele fully dressed, which HOPE teaches viewers that this is the wrong way to deliver the news. The ad continues with Gisele delivering the same news to her husband, only she’s clad in lingerie and high heels. The later, according to HOPE, is the right way to control your husband’s reaction to such news.
The ads are also demeaning to men by basically stating that men are stupid and easily controlled by sexual coercion. You can review that ad for yourself and, please let us know what you think. Is everyone overreacting or should the ad be pulled? Leave your thoughts in the comment section below.
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