It’s official, our mobile phones are now a part of our body. We demand perfect and quick service. When our phones aren’t functioning properly, we almost can’t function. This survey from The Nielsen Company puts AT&T on top of the customer satisfaction list. AT&T’s mobility division is based right here in Atlanta.
Market research company Nielsen shows that across the nation, AT&T smartphone owners are more satisfied with their handsets than similar subscribers of other major wireless carriers. The findings are reported in the Nielsen Mobile Insights Study, Q1 and Q2 2011, and are consistent with other independent, third-party smartphone research. The study was part of an independent survey of 135,469 mobile phone users across the United States between January 2011 and June 2011
“Our data shows that as of the second quarter this year, about half of our postpaid customers had smartphones — more than any other wireless provider — and this trend shows no signs of slowing down,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Nielsen’s results reinforce that our customers have the highest device satisfaction compared to all carriers. Whether a customer is upgrading to a new model or selecting their very first, they can depend on us for a superior smartphone experience.”
Christopher says the reasons are many:
Smartphone selection: AT&T offers award-winning Android smartphones – including the Motorola ATRIX™ 4G (named the best smartphone at CES) and the LG Thrill 4G (among the best smartphones in the CTIA E-Tech awards) – and the largest lineup of BlackBerry and Windows Phone devices. Since February, AT&T has introduced 10 Android smartphones and two new Android tablets, including the first smartphone with a 4.5-inch display and dual-core processor, with more planned in 2011.
International roaming: AT&T’s wireless customers enjoy a robust selection of world phones and discounted data, messaging and voice packages, along with the broadest global coverage of any U.S. wireless provider. With voice service in more than 220 countries, AT&T customers can travel around the globe and make and receive calls on the same wireless number they use at home. AT&T also offers data roaming service (email, web browsing) in more than 205 countries, including 3G in more than 145, including Japan and South Korea. AT&T customers can also choose a service on more than 140 major cruise ships. In fact, AT&T has more than twice as many smartphone customers using phones that enable calls outside the U.S. than other major wireless carriers.
Talk and surf: The ability to talk and surf at the same time on a smartphone is one of the key advantages of the AT&T mobile broadband network, providing customers the convenience of simultaneously talking with friends and family while checking Facebook or looking for directions to a restaurant. For enterprise customers, it enables employees to be more efficient and responsive to clients and colleagues while on-the-go.
Mobile To Any Mobile: AT&T offers unlimited mobile calling to any mobile number in America to customers with an unlimited messaging plan and a qualifying voice plan. AT&T has always let people talk when they want to who they want to talk to. This allows them to do that without worrying about “minutes.”.
4G: AT&T has deployed HSPA+ across its network and is currently deploying LTE to provide much faster mobile broadband speeds to customers with compatible devices, including the recently launched HTC Jetstream. As additional 4G devices are introduced, AT&T customers will have even more opportunity to take advantage of the network.
Nation’s largest Wi-Fi network**: With nearly 27,000 hotspots in the U.S. and with access to more than 190,000 hotspots globally through roaming agreements, AT&T supports more Wi-Fi capable smartphones than any other major carrier. Customers with qualifying smartphone, broadband and LaptopConnect plans can connect at no extra cost and automatically switch between AT&T’s mobile broadband network and AT&T Wi-Fi.
Specialized customer care: AT&T has a history of offering excellent customer service. To ensure customers experience success and ease-of-use with their smartphone, AT&T has initiatives in place to quickly and directly address the smartphone customer’s needs – from the point of purchase to continuing support. For example, Retail representatives are required to complete extensive training on AT&T’s device portfolio, including all major operating system improvements and changes. Additionally, programs such as ‘Quick Start’ provide remote access support for all smartphones, netbooks, tablets and microcells sold in AT&T stores